LBC, the leading name in deliveries, celebrates another milestone as it opens its 1300th branch.
And sakto with LBC’s renowned campign-“AMING LIGAYA”, the 1300th branch is LIGAYA BRANCH because of its location. The newest LBC branch is lcoated inLigaya – Eastlink Center, Caniogan Pasig City.
The red ribbon ceremony was made memorable with the presence of LBC officials, led by Vice-President for Branch Operations (NCR) Jesus Venice Arias. The ceremony was followed by a promo where the first 1300 customers who lined up for LBC’s various services, no matter how big or small, were given LBC memorabilia as a token of appreciation for their loyal patronage.
LBC was founded by Carlos Linggoy Araneta in 1945 as a brokerage firm. His sons, Santiago, and Fernando Araneta, then, expanded their family owned business and ventured into air cargo and, later, as a forwarding service firm.
As a third party shipping provider, the company is responsible for dispatching shipments via asset-based carriers and arranges shipment space for their customers. The company continued to expand their logistic services in 1973 and introduced the 24-hour overnight delivery services in the country later on.
In 1985, the first branch of LBC outside the country was established in San Francisco, California, United States. This same year, the company introduced the now famous “Balikbayan Box” and their money remittance service to cater to Overseas Filipino Workers.