I was often asked about bloggers rate and sponsored post rates but not about bloggers media kit. How much to charge for a sponsored post? How much to charge if it includes social media posts? How much to charge for Facebook post only? Well, the social media rates is another topic, but what prompted me to start writing about bloggers media kit is the question “should I include my media kit with my rate card?” The answer is no.
Bloggers media kit and bloggers rate card should be treated differently. Media kit is all about you and your readers, where as rate card is what you can do and how much for each service. If you are struggling to create a rate card even after reading Blogger Rate Card: 3 Easy Steps by Mommy Blogger Pehpot, maybe you should start creating your Media kit first. Here’s a very simple tutorial on how to start your media kit> Blogger Media Kit: 3 Simple Steps To Make Your Own
Blogger Media Kit: 3 Common Mistakes You Should Avoid
Before you start creating a media kit, please take into consideration these 3 things that you should avoid. These are the things that will make your media kit look weak and unprofessional.
1. Avoid putting or mentioning your other blog. This a big NO with media kit. Sure you can mention that you have an online shop or that you also love fashion but never commit the mistake of including or mentioning the link to your other blogs. It will take away the interest on the blog that are you trying to market. Para kang nag aalok ng Purefoods tapos babanggit ka ng Swift, ganyan ang dating.
2. Avoid putting too much text on your media kit. Limit the description to 2-3 sentences. If you are struggling with you should put on your media kit even after reading my post Blogger Media Kit: 3 Simple Steps To Make Your Own, shoot me an email and I may have something to make it easier for you (email@example.com)
3. Always include your contact details specially your email address. Some of the media kits I have seen have too many words on it but nothing speaks on how to contact them. If an agency or a potential client got interested with you through your media kit, of course they will have to contact you to ask for your rate card.
Now that you know what to avoid, you are ready to make your own Media Kit!