Love To See Change by Essilor- Mommmy Blogger Pehpot

Here’s a campaign na hindi ko papalagpasin ikampanya, mainly because I have an eye problem (and so are my kids). And I know that it comes with an expensive price tag. So happy that Essilor is observing World Sight Day by launching a campaign called, “Love to See Change.” It’s an online program that encourages everyone to commit to having their eyes checked within the year.

“Love To See Change” Essilor’s World Sight Day Campaign

Essilor’s “Love to See Change” invites Essilor employees and the general public to pledge their commitment to have their eyes checked through the website, www.lovetoseechange.com/en/ starting October 13 through the end of 2016. For the first 100,000 users who will make a pledge, the Essilor Group will donate $1 on their behalf in favour of a local initiative that supports healthy vision for those in need.

Every year, Essilor actively participates in WSD initiatives for the promotion of good eyesight through various programs and events held across different countries around the world. In 2015 alone, the company has initiated an astounding 23,284 vision tests in more than 49 countries worldwide. This is in line with Essilor’s mission of improving lives by improving eyesight.

World Sight Day is organized by the World Health Organization and is observed annually every second Thursday of October. It is a part of a global action plan aimed at decreasing needless visual impairment, generating data about the magnitude and causes of visual impairment and encouraging nations to adopt eye health policies.