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Aqiva Milk Bar at Toys R’ Us

Aqiva launches Milk Bar at Toys R’ Us in Robinsons Galleria. Milk bar, as in a bar offering milk and not milk bar like candy 🙂 So why did they set up a milk bar at a toy store?

“Aqiva has always believed in the importance of balancing child’s unhealthy diet. Through this partnership with Toys R’ Us, we help parents realize that they can develop their child’s healthy eating habits even during playtime” says Carlo dela Paz, Senior Product Manager of Wyeth’s Aqiva.

The bar will now be the newest hang out of the kids after running and playing around Toys R’ Us and the bar offers special healthy treats such as Aqiva Snow Cone:

As for Toys R’ Us, Abel Tejam (Toys R’ Us AVP for Brand Marketing) explained the partnership with Aqiva, “Toys R’ Us encourages health for families and kids- daily activities with some sports and play can really help kids keep fit and healthy. The right diet to supplement their growing needs is vital in their development. That is why we partnered with Aqiva here in Robinsons Galleria.”

I couldn’t agree more to what Carlo dela Paz and Abel Tejam said and I am really thankful that Aqiva opened up a milk bar to one of our favorite toy store.

And it is if Aqiva and Toys R’ Us wants us to have a feel of what our kids experience when inside the store, we walked around the store, while the store manager gives us a glimpse of each of the 7 section of Toys R’ Us:

And then right after, we were treated to a snow cone! (photo above) Now, that is really fun!

————————

While were were inside the store, this yellow totter caught my eyes, I remember my 2 younger kids asking for a yellow totter! Perfect! I actually bought the toy the day after the launching (atat much ang nanay eh)

 

1 Comment Filed Under: Promotions

Filipino Moms Need to Wake Up from the Dirty Truth about Bar Solution

Do Filipino mothers really know best?

Filipino mothers are known to have some of the world’s cleanest practices in running their households. They ensure their kids take a bath everyday and shower before going to bed. They hand wash clothes so that they are stain-free and smelling fresh for their family’s use. And they encourage their children to brush their teeth three times a day. However, because of the many chores and costs that come with maintaining the home, mothers are sometimes forced to improvise or maximize consumption of certain household products. For example, some mothers use leftover laundry soap to wash their plates. They think in this process they are saving up, but unknown to them are the horrors behind this practice.

A recent study reveals that ten out of ten Filipino households who use bar solution consisting of used laundry soap, water and a sponge clean their plates with bar solution dirtier than a toilet seat cover.

This data was obtained from a study conducted by a third party agency and an expert from the Philippine Society for Microbiology among 150 households who use bar solution. Using a luminometer or germ meter, the PSM found that all of the bar solutions have higher level of contaminants compared to toilet seat covers.

The luminometer or germ meter is a device used by microbiologists to measure the levels of contaminants found in objects. This is done by swabbing on item’s surface with a chemical reagent (Luciferase/Luciferin), which causes a bioluminescent reaction that can be measured in Relative Light Units (RLU). The generated number of light emitted is directly proportional to the level of contaminants found in the object.

In this study, the germ meter’s reading was at 504 RLU for the toilet seat cover. The bar solutions, on the other hand, registered an alarming average of 6,921 RLU – 13 times higher than the toilet seat cover! With this result, mothers are better off preparing their family’s meals on top of their toilets’ seat covers than on plates washed with a bar solution.

Commissioned by Joy Anti-bac with the Power of Safeguard and verified by the Philippine Society for Microbiology, this study aims to prompt mothers to reassess their current kitchen sanitation practices.

“Every time a sponge is used it absorbs almost any particle or liquid it comes in contact with including germs from dishwashing. Likewise, the laundry bar that was once used to wash our dirty clothes also tends to collect dirt and particle especially when left in a moist container and exposed to open air. Together, these two become breeding grounds for contaminants,” explains Dr. Supachai Basit, PSM President.

“Mothers think that they are saving money by using their leftover laundry soap in dishwashing,” shares Jan Jizelle Ang, Brand Manager for Joy. “However, this study proves that the use of bar solution is both uneconomic and unhygienic. We hope that mothers wake up from the dirty truth about their bar solution.”

Joy recently launched a new variant, Joy Anti-bac now with the Power of Safeguard that mothers can trust. It not only cuts through grease, it also provides 99.9% germ protection so moms can stop cleaning with germs and keep their family protected.

About Procter & Gamble:
Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Pringles®, Folgers®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Actonel®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, and Braun®. The P&G community consists of over 135,000 employees working in over 80 countries worldwide. In 2010, we will celebrate 75 years of operations in the Philippines. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands

1 Comment Filed Under: House and Home, Promotions

Colors of Life, Family Shots Electrolux Photo Contest

 EXTENDED!!!!

Visit ElectroluxMan.com and upload your most stylish family photo. Answer the question “Why is your family the Most Stylish Family?” And you now have more chances to share your stylish Family Shots as the contest has been extended until September 2, 2012!

The top 20 photos will be featured in the official Electrolux Facebook page, The Little White Book, and the top three photos will win exciting Electrolux appliances, including an Electrolux Front Load Washing Machine worth P34,900 as the top prize! In addition, the featured family members of the top three photos will be invited to participate in the Colors of Life Fashion Show scheduled on October 6, 2012 to be held at Glorietta 5 Activity Area.

and for my dear followers, once you joined and put MOMMY PEHPOT on the referral box, let me know, comment here the name you used to enter and your email address 🙂 all successful entries under me will be raffled off and one lucky winner will receive a token from me (photo on Make or Break Facebook Page) 🙂 So what are you waiting for? Join now!

Each family has their own fashion style, some dress up to the nines and follow the latest fashion trends, while some prefer wearing comfy but stylish clothes. In celebration of Electrolux Philippines’ 10th Anniversary, they are searching for the most stylish family.
So, if you think your family has a great sense of style, submit a photo of your family (at least 1 parent and 1child) in your most fashionable outfit and get a chance to win exciting prizes from Electrolux. The winners of the Family Style Shots will also be invited to participate in a fashion show.


Mechanics:

1. Visit the Colors of Life Electrolux Photo Contest tab of the Little White Book Facebook page and read the mechanics. Then, go the electroluxman.com site.

2. Upload the most stylish photo of your family (featuring at least 1 parent and 1 child) and fill in all required information (name, address, mobile number, email address). The submitted photo should at least contain 1 parent and 1 child; Only the immediate family (mother, father, siblings and may extend to grandparents) of the entrant can be featured in the submitted photo entry.

3. Then they must answer the question, “Why is your family the Most Stylish Family?” (Answer preferably in 500 characters or less) and press the button submit. Participants will receive a notification email that their entries have been received.Once this has been done, particpants will see a prompt notification that their entries have been sent and that a notification email should be sent to the email they provided in the information. In the email they will also be notified that the picture will be screened and that from all the entries, only 20 will be chosen and uploaded to the Little White Book Facebook page for Voting.

and don’t forget to put MOMMY PEHPOT on the Referred by box: 

4. The criteria for the choosing the final 20 entries will be as follows:
• Concept of Warmth and Happiness – 25%
• Creativity – 25%
• Fashion Styling – 25%
• Originality -25%

5. Promo period is from July 23 to August 26, 2012. Last day of submission is August 26, 2012.

6. By registering and submitting photos to participate in this promotion, registrant/qualified participant confirm, agree to and acknowledge the promotion guidelines. Electrolux Philippines reserves the right to disqualify a photo and/or a message following the grounds for disqualification of entries found in these guidelines.

7. The top 20 entries will be uploaded into Little White Book Facebook page for public voting. The results of the online poll will be taken into consideration during the selection of the winner.

8. Voting on the Little White Book Facebook pagewill be from September 1, 2012 to September 23, 2012. The number of likes will be counted to represent the Popularity portion of the judging criteria.(Please see How to Win mechanics below.)

9. Participants may submit as many photo entries as they want, but may only win once.

More details about the contest can be found at The Little White Book Page: Colors of Life, Family Shots Electrolux Photo Contest

 

 

13 Comments Filed Under: Promotions

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