Electrolux gives 12 participants the chance to be part of a culinary boot camp and compete for the title of Wok-A-Holic Kitchen Star

As part of its exciting list of activities lined-up in celebration of its 10th Anniversary, Electrolux is once again calling on all culinary enthusiasts as they launch the 3rd Wok-A-Holic cooking competition!

With this year’s theme, Wok-A-Holic Kitchen Star, Electrolux is searching for 12 participants who will cook their way to the top and win the grand prize which includes a culinary scholarship from CCA Manila, an Electrolux kitchen showcase and gifts from this year’s Wok-A-Holic partners.

Open to all amateur cooks, Wok-A-Holic will hold a Kitchen Star Boot Camp for its Top 12 participants featuring Wok-A-Holic judge and celebrity chef, Chef Bruce Lim as headmaster. In this 2-day boot camp, Chef Bruce Lim along with Chef Jonathan Bautista and Chef Rosebud Benitez will teach the 12 contenders kitchen tips and tricks as well as test their skills through various cooking challenges, to prepare them for the Grand Wok-A-Holic Cook Off.

If you think that you could be the next Electrolux Wok-A-Holic Kitchen Star, like The Little White Book Facebook page and upload a photo of yourself cooking your favorite wok dish, attach your recipe, and share why you think you deserve to be one of the 12 contenders for the competition. Hurry as submission of entries is only until May 31, 2012!

Share more of our thinking at electrolux.com.ph. Like us on facebook.com/thelittlewhitebook or follow us through twitter.com/ElectroluxPH.

Electrolux is a global leader in household appliances and appliances for professional use, selling more than 40 million products to customers in more than 150 markets every year. The company focuses on innovative solutions that are thoughtfully designed, based on extensive consumer insight, to meet the real needs of consumers and professionals. Electrolux products include refrigerators, dishwashers, washing machines, cookers, air-conditioners and small appliances such as vacuum cleaners sold under esteemed brands like Electrolux, AEG, Eureka and Frigidaire. In 2011 Electrolux had sales of SEK 102 billion and 58,000 employees.

PRESS RELEASE

“As part of our celebration of this landmark occasion and in line with P&G’s global purpose of Touching and Improving Lives, P&G is giving each mother of Barangay Diezmo with a child of up to 3 years old Pampers diapers for the next two years as a way of giving back to the community we have called home for the last 17 years.” -P&G global group president for baby care, Martin Riant

Imagine how moms felt that day when P&G global group president for baby care, Martin Riant announced it. They were overwhelmed.

Well, that’s the highlight of the recently Mommy Bloggers tour at the P&G facility in Cabuyao Laguna. The moms of Brgy Diezmo were overwhelmed ad they hear the good news. Aside from that, Mother & Child Nurses Association of the Philippines (MCNAP) Nurse Rosa De Las Alas educate moms on the importance of sleeping habits. Moms with newborns and very young children were listened attentively and after the talk, moms and their kids were treated for a merienda and movie watching.

The mommy bloggers who attended the inauguration rites were toured inside the P&G museum where P&G memorabilia such as old Purico product were housed. Purico is a shortening brand, the pioneer brand from P&G way back 1930s and which according to our mom, Purico was used as viand. If we have Star Margarine, our moms used Purico! After the museum tour, the new P&G, Pampers Baby Care Building was inaugurated.