Manila, Philippines—Two icons of Filipino culture have joined forces to elevate everyday cooking to world-class standards.
UFC, the country’s leading condiments brand, and Judy Ann Santos-Agoncillo, an acclaimed actress and accomplished chef, are partnering in a landmark legacy campaign that celebrates Filipino culinary pride and proves that excellence starts at home.
For more than five decades, UFC has been a staple in Filipino kitchens. From its humble beginnings as a ketchup brand, it has grown into a diverse culinary portfolio with over 120 SKUs across 15 segments—from classic condiments and dips to spaghetti sauces, soups, meal mixes, and canned fresh fruits and vegetables. This evolution reflects UFC’s drive to innovate and its mission to make high-quality cooking accessible to every household.
As Filipino tastes evolve and global influences shape modern menus, UFC continues to lead with versatile solutions that simplify cooking without compromising quality. Every product is crafted to help home cooks create dishes that meet the highest standards.
This campaign also marks the meeting of two icons who share the same values of excellence and authenticity.
Judy Ann Santos-Agoncillo brings her culinary expertise and passion for food to the partnership, complementing UFC’s reputation for quality and innovation.
Her credentials as a chef and her influence as a trusted personality mirror UFC’s own legacy, making this collaboration a powerful statement about Filipino pride and global competitiveness.
“Food is my passion, and I believe in bringing the same level of care and quality to every meal,” Judy Ann shares. “Partnering with UFC allows us to show that Filipino flavors deserve global recognition.”
UFC’s commitment to excellence is backed by rigorous international standards. The brand is among the few in the Philippines manufactured in facilities certified under the Food Safety System Certification (FSSC), a globally recognized benchmark for food safety and quality.
This certification ensures that every product meets world-class standards, whether enjoyed in Manila or by Filipinos abroad. “Our FSSC certification proves that our local flavors meet world-class standards, showing that Filipino products can compete—and excel—on the global stage,” said Camille Santos, Consumer Connection Manager and UFC Brand Manager.
UFC also takes pride in its Fresh Selections, where fruits and vegetables are picked and canned on the same day, ensuring peak freshness and flavor.
Many UFC products use natural ingredients and processes, such as UFC Sweet Chili Sauce made with real chilis, and ready-to-cook recipes crafted from sun-ripened tomatoes for all-in-one menudo or caldereta meal mixes.
Through UFC’s legacy campaign, now airing nationwide and across digital platforms, audiences are invited to experience a shared vision of culinary excellence.
The campaign promises exciting activities ahead, including engaging online content to showcase UFC’s diverse product range, a special vlog series featuring Judy Ann Santos-Agoncillo, and continued expansion and innovation to meet the evolving needs and cravings of Filipino households.
This collaboration calls on Filipino households to rediscover the joy of cooking with products that seamlessly unite heritage, innovation, and uncompromising world-class quality.
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