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Another Running Spree at Run United 3

All set for the third leg of the Runrio Trilogy 2012 on September 16

Run United is back, after a nearly three-month break. And as the cliché goes, ‘the third time is a charm’. Last year, in fact, a record number of runners estimated at over 14,000 participated in Run United 3.

Run United 3, the third leg of the Run Rio Trilogy, has always been much anticipated because it offers what is dubbed as the ‘Afroman distance’ or 32k category—not usually included in other run races. Of course, on top of the other race categories: the Ceelin 500m dash, 3k, 5k, 10k, and 21k.

“The 32k Afroman Distance in RU3 can be a preparatory race for the full 42.195km category in the upcoming 1st ever Run United Philippine Marathon slated on October 28. RUPM will still have the shorter categories: 500m dash, 3K, 5K, 10K, and 21K.” said Alex Panlilio, Head of Unilab Active Health (ULAH).

Meanwhile, according to premiere race organizer Coach Rio dela Cruz, the runners’ anticipation over Run United 3 will be all worth it as new features and surprises await them on September 16. For one, there will be new routes as well as different starting and finish lines again for Run United 3 in the 21K and 32K categories, like in the previous two races for 21K.

The 32K runners will have a gun start at Bonifacio Global City (BGC) starting at 3am, an hour ahead of the 21k runners. They will be led from BGC to take their first 10k in University Parkway area, then move up to Kalayaan Flyover. Then, they will go all the way down to Buendia, take left at Roxas Boulevard, turnaround taking the roads of Vicente Sotto, Diosdado Macapagal and on to EDSA before finally turning left at Seaside Boulevard for the finish at the Mall of Asia (MOA).

The 21k will have an earlier gun start at 4am compared to Run United 2’s 430am. They will have the same route as the 32k runners, but instead of going to EDSA they will turn right after Macapagal Avenue, turning right at Seaside Boulevard and then all the way to the finish line in MOA.

“Run United 3 runners will get to run across three cities— Taguig, Makati and Pasay. Based from the feedback we got from them, they really enjoyed the experience and the new routes. The earlier gun start of both race categories will give runners a safer route as well,” said Dela Cruz of RunRio Inc., the race organizer.

Online registration for Run United 3 started on August 6 and will continue until September 2, 2012. In-store registration will start on August 13 and will be up to September 9, 2012. Registration venues include Riovana in BGC and Katipunan, Quezon City; and Toby’s at SM Mall of Asia and Trinoma.

The runners will receive their complete race kits upon registration (Active Health Sun Visor, Singlet, Bib with B-Tag and wrist tag for 500m dash runners). The wrist tag for 500m dash kid’s runner which is usually given on race day will now be included in their race kits upon registration.

Run United 3, which is for the benefit of Gawad Kalusugan and Children’s Hour, is part of the ULAH running series. Run United started with only 8,000 runners when it was launched in March 2010 and the numbers have steadily grown in succeeding events. An estimated 14,000 runners participated during its last offering— at 2012 Run United 2.

Run United 1 on March 4 started off this year’s RunRio Trilogy, followed by Run United 2 last June 17. Runners who completed all the longest distances (21k-21k-32k) in all of the three Run United races will be recognized at the RunRio Trilogy Awards Night.

Fun and exciting activities await runners and their family at the Active Health Village, new and bigger Active Kids Zone, Runners’ Lounge, I-Connect Zone, The Food Pavilion and Health, Sports, & Leisure Zones.

For further information or inquiries on race details, results, photos and discussions, please visit the following websites: www.unilabactivehealth.com or www.runrio.com. ###

PRESS RELEASE

Aqiva Milk Bar at Toys R’ Us

Aqiva launches Milk Bar at Toys R’ Us in Robinsons Galleria. Milk bar, as in a bar offering milk and not milk bar like candy 🙂 So why did they set up a milk bar at a toy store?

“Aqiva has always believed in the importance of balancing child’s unhealthy diet. Through this partnership with Toys R’ Us, we help parents realize that they can develop their child’s healthy eating habits even during playtime” says Carlo dela Paz, Senior Product Manager of Wyeth’s Aqiva.

The bar will now be the newest hang out of the kids after running and playing around Toys R’ Us and the bar offers special healthy treats such as Aqiva Snow Cone:

As for Toys R’ Us, Abel Tejam (Toys R’ Us AVP for Brand Marketing) explained the partnership with Aqiva, “Toys R’ Us encourages health for families and kids- daily activities with some sports and play can really help kids keep fit and healthy. The right diet to supplement their growing needs is vital in their development. That is why we partnered with Aqiva here in Robinsons Galleria.”

I couldn’t agree more to what Carlo dela Paz and Abel Tejam said and I am really thankful that Aqiva opened up a milk bar to one of our favorite toy store.

And it is if Aqiva and Toys R’ Us wants us to have a feel of what our kids experience when inside the store, we walked around the store, while the store manager gives us a glimpse of each of the 7 section of Toys R’ Us:

And then right after, we were treated to a snow cone! (photo above) Now, that is really fun!

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While were were inside the store, this yellow totter caught my eyes, I remember my 2 younger kids asking for a yellow totter! Perfect! I actually bought the toy the day after the launching (atat much ang nanay eh)

Filipino Moms Need to Wake Up from the Dirty Truth about Bar Solution

Do Filipino mothers really know best?

Filipino mothers are known to have some of the world’s cleanest practices in running their households. They ensure their kids take a bath everyday and shower before going to bed. They hand wash clothes so that they are stain-free and smelling fresh for their family’s use. And they encourage their children to brush their teeth three times a day. However, because of the many chores and costs that come with maintaining the home, mothers are sometimes forced to improvise or maximize consumption of certain household products. For example, some mothers use leftover laundry soap to wash their plates. They think in this process they are saving up, but unknown to them are the horrors behind this practice.

A recent study reveals that ten out of ten Filipino households who use bar solution consisting of used laundry soap, water and a sponge clean their plates with bar solution dirtier than a toilet seat cover.

This data was obtained from a study conducted by a third party agency and an expert from the Philippine Society for Microbiology among 150 households who use bar solution. Using a luminometer or germ meter, the PSM found that all of the bar solutions have higher level of contaminants compared to toilet seat covers.

The luminometer or germ meter is a device used by microbiologists to measure the levels of contaminants found in objects. This is done by swabbing on item’s surface with a chemical reagent (Luciferase/Luciferin), which causes a bioluminescent reaction that can be measured in Relative Light Units (RLU). The generated number of light emitted is directly proportional to the level of contaminants found in the object.

In this study, the germ meter’s reading was at 504 RLU for the toilet seat cover. The bar solutions, on the other hand, registered an alarming average of 6,921 RLU – 13 times higher than the toilet seat cover! With this result, mothers are better off preparing their family’s meals on top of their toilets’ seat covers than on plates washed with a bar solution.

Commissioned by Joy Anti-bac with the Power of Safeguard and verified by the Philippine Society for Microbiology, this study aims to prompt mothers to reassess their current kitchen sanitation practices.

“Every time a sponge is used it absorbs almost any particle or liquid it comes in contact with including germs from dishwashing. Likewise, the laundry bar that was once used to wash our dirty clothes also tends to collect dirt and particle especially when left in a moist container and exposed to open air. Together, these two become breeding grounds for contaminants,” explains Dr. Supachai Basit, PSM President.

“Mothers think that they are saving money by using their leftover laundry soap in dishwashing,” shares Jan Jizelle Ang, Brand Manager for Joy. “However, this study proves that the use of bar solution is both uneconomic and unhygienic. We hope that mothers wake up from the dirty truth about their bar solution.”

Joy recently launched a new variant, Joy Anti-bac now with the Power of Safeguard that mothers can trust. It not only cuts through grease, it also provides 99.9% germ protection so moms can stop cleaning with germs and keep their family protected.

About Procter & Gamble:
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