Blog Contests And Giveaways Are Not Under DTI

There has been some talks regarding bloggers and the involvement of Department of Trade and Industry specially on contests, giveaways and the likes. The burning question is, As bloggers, do we need to apply for a permit at DTI before we held a simple giveaway or blog contest?

Let me answer it with another question.. What is the jurisdiction of the Department of Trade And Industry in the blogging community? We are not in trading, we are not a business entity. The answer is none. So it is very clear that a blogger can hold a contest without per DTI permit blah blah..

As per DTI website when I searched the word contest and permit.. one of the sear result is this page: http://www.dti.gov.ph/dti/index.php?p=26

And that page clearly states (the page under Promo Permits FAQ):

How is an activity conducted by an agency identified as a sales promotion?

It is intended for broad consumer participation.
It contains promises of gain or reward for the purchase of a product, security, or winning in a contest.
It utilizes mass media and other forms of communication.
It is conducted within a short period of time.

Based on the said definition, some of it coincides with the goal of any blog contest such as It is intended for broad consumer participation and It is conducted within a short period of time.. but the thing is this all defined the phrase SALES PROMOTION. The keyword being SALES… which means there is purchase involve. So even if a blog contest falls on this definitions.. a blog contest cannot still be concluded as a SALES PROMOTION since blog contests does not involve purchase.

So what if a blog held a contest and the contestant was not satisfied with the result? What if they complain at DTI? What will the DTI can do? again, the question of what is the jurisdiction of DTI to bloggers will be brought up. Bloggers are not in the trading industry… so what is Department of Trade and Industry will be of concerned to us?

Comments

Ane says
July 29, 2011 at 4:51 pm
Correct! No tangible item required in exchange for items given away on blog contests so therefore bloggers need not secure a DTI permit to hold a blog contest… I hardly think that e-mail subscriptions or gfc follow requests are tangible items.. LOL
BloggerManila.com says
July 29, 2011 at 4:58 pm
tomooh! 😛
Lisa says
July 29, 2011 at 5:34 pm
"e-mail subscriptions or gfc follow requests are tangible items."nyahahah… natawa ako dito a ^_^
Chris says
July 30, 2011 at 5:33 am
well said!
moonchild117 says
August 1, 2011 at 3:40 am
That's what I was thinking, too. I worked in an advertising agency before, and by experience one of the rules of contests that need DTI permits is that in order to join the contest, one needs to purchase first (minimum amount of purchase = 1 ticket, etc.). Unless there is another provision that explains how blog giveaways are subject to DTI, then bloggers need not worry about getting permits for their blog contests.
Lorraine Cinco says
August 17, 2011 at 6:41 am
Government should more focus on big companies…kasi they can get more from them…blogging is just a way of giving people a chance to know whats happening to the society..I dont think government can be part of these..and still corruption is there, magbabayad ka tapos mapupunta din sa iba..just my opinion 🙂
Jenny So says
October 17, 2011 at 2:39 pm
Korek ka dyan!