There has been some talks regarding bloggers and the involvement of Department of Trade and Industry specially on contests, giveaways and the likes. The burning question is, As bloggers, do we need to apply for a permit at DTI before we held a simple giveaway or blog contest?
How is an activity conducted by an agency identified as a sales promotion?
- It is intended for broad consumer participation.
- It contains promises of gain or reward for the purchase of a product, security, or winning in a contest.
- It utilizes mass media and other forms of communication.
- It is conducted within a short period of time.