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UFC & Judy Ann World-Class Quality Food

Manila, Philippines—Two icons of Filipino culture have joined forces to elevate everyday cooking to world-class standards.

UFC, the country’s leading condiments brand, and Judy Ann Santos-Agoncillo, an acclaimed actress and accomplished chef, are partnering in a landmark legacy campaign that celebrates Filipino culinary pride and proves that excellence starts at home.

For more than five decades, UFC has been a staple in Filipino kitchens. From its humble beginnings as a ketchup brand, it has grown into a diverse culinary portfolio with over 120 SKUs across 15 segments—from classic condiments and dips to spaghetti sauces, soups, meal mixes, and canned fresh fruits and vegetables. This evolution reflects UFC’s drive to innovate and its mission to make high-quality cooking accessible to every household.

As Filipino tastes evolve and global influences shape modern menus, UFC continues to lead with versatile solutions that simplify cooking without compromising quality. Every product is crafted to help home cooks create dishes that meet the highest standards.

This campaign also marks the meeting of two icons who share the same values of excellence and authenticity.

Judy Ann Santos-Agoncillo brings her culinary expertise and passion for food to the partnership, complementing UFC’s reputation for quality and innovation.

Her credentials as a chef and her influence as a trusted personality mirror UFC’s own legacy, making this collaboration a powerful statement about Filipino pride and global competitiveness.

“Food is my passion, and I believe in bringing the same level of care and quality to every meal,” Judy Ann shares. “Partnering with UFC allows us to show that Filipino flavors deserve global recognition.”

UFC’s commitment to excellence is backed by rigorous international standards. The brand is among the few in the Philippines manufactured in facilities certified under the Food Safety System Certification (FSSC), a globally recognized benchmark for food safety and quality.

This certification ensures that every product meets world-class standards, whether enjoyed in Manila or by Filipinos abroad. “Our FSSC certification proves that our local flavors meet world-class standards, showing that Filipino products can compete—and excel—on the global stage,” said Camille Santos, Consumer Connection Manager and UFC Brand Manager.

UFC also takes pride in its Fresh Selections, where fruits and vegetables are picked and canned on the same day, ensuring peak freshness and flavor.

Many UFC products use natural ingredients and processes, such as UFC Sweet Chili Sauce made with real chilis, and ready-to-cook recipes crafted from sun-ripened tomatoes for all-in-one menudo or caldereta meal mixes.

Through UFC’s legacy campaign, now airing nationwide and across digital platforms, audiences are invited to experience a shared vision of culinary excellence.

The campaign promises exciting activities ahead, including engaging online content to showcase UFC’s diverse product range, a special vlog series featuring Judy Ann Santos-Agoncillo, and continued expansion and innovation to meet the evolving needs and cravings of Filipino households.

This collaboration calls on Filipino households to rediscover the joy of cooking with products that seamlessly unite heritage, innovation, and uncompromising world-class quality.

Leave a Comment Filed Under: BLOGGING, Promotions

Celebrating Generosity With Cadbury

Celebrating Generosity: Viral personality Eugene Dela Cruz, celebrates the people who make every day feel like Christmas
This Christmas, Cadbury invites everyone to celebrate everyday generosity and give back to the people who matter most.
Manila, Philippines — Christmas has long been known as the season of giving. It is a time to show love and appreciation to those who truly matter, whether it’s family who have stayed by our side, friends, or even strangers who have touched our lives, through simple acts of kindness and generosity.
But the thing is, generosity has always been part of Filipinos’ everyday lives—even without them realizing it. No matter how small or big the act may be, generosity is deeply embedded in their culture. It is in the Filipino nature to give from the heart without expecting anything in return.
One story that beautifully reflects this spirit is that of Eugene Dela Cruz, whose journey captured the hearts of many when it went viral in June 2025. At just 12 years old, he found himself homeless, holding on to every peso he earned on the streets. Through the generosity of strangers and his own determination, he eventually found hope again.
Despite his early challenges, he chose to rise through hard work. Eugene took on many jobs, from choreographing dance routines to tutoring others, which eventually helped him secure admission and a scholarship to Ateneo de Manila University. His academic journey culminated with his graduation with honors from the Bachelor of Arts in Economics (Honors Program), with a specialization in Financial Economics and a minor in Decision Science.
Though it was his perseverance that brought him success, Eugene knows he would not have made it without the people who showed him generosity in many forms. One of them is Erin, his high school friend, who offered unwavering support throughout his academic life. There’s JP, Eugene’s dance teammate, whose companionship made life bearable through its ups and downs. And then, there’s Kamille, a university admin officer, who didn’t know that her simple “kamusta” became a lifeline of warmth and encouragement for Eugene.
Those who lifted Eugene along his journey remind us that generosity often comes in humble, heartfelt ways. Inspired by stories like his, Cadbury this Christmas gives back to everyday givers who brighten lives through quiet acts of kindness. In its latest campaign, the brand shares a film highlighting Eugene’s story and the people who left a lasting mark on his path, from life as a street dweller to graduating as a college scholar. It shows that generosity isn’t measured by grandeur, but by small gestures that create meaningful impact.
“This Christmas, I’m thankful for generous people. I encounter generosity in different places. In school, at work, and in groups I join,” Eugene says. “Generosity is the force that keeps us going. Talking to people around you or even just lending an ear, that’s a big help because you don’t know what they are going through. Simple things like saying, ‘You can do it!’ It goes a long way.”
With Cadbury Dairy Milk’s new, richer, and more chocolatey taste, it makes the perfect treat to give and share this Christmas time. The iconic chocolate bar also comes in a limited-edition Christmas sleeve, allowing everyone to pen their heartfelt message for “every generous one in their life.”
“This campaign is our way of celebrating the spirit of generosity in all its forms,” said Assistant Brand Manager of Cadbury, Allana Paz. “Generosity does not have to be in grand gestures; it is also the small, everyday acts that deserve to be thanked for. Eugene’s journey is a beautiful reflection of how simple acts of kindness can change lives, and that’s exactly what Cadbury stands for. We hope to inspire everyone to pass on that sweetness, one thoughtful gesture at a time.”
To watch Cadbury’s latest film, visit https://www.facebook.com/cadburyph/

Leave a Comment Filed Under: BLOGGING, Promotions

Holiday Liver Health Tips

The holiday season is here. With reunion dinners and parties popping left and right, your body’s unsung hero, the liver, will be put to the test. Lost in mouthfuls of lechon or celebratory drinks, it’s easy to forget that this organ is doing most of the heavy lifting. That’s why Phospholipids (Essentiale Forte P), the No. 1 Liver Care product, is reminding everyone to take a proactive approach to liver health this festive season with simple, doable holiday liver health tips. And to help spread the message, it has teamed up with OPM icon Ogie Alcasid, who knows the importance of keeping the body strong through the years.

Holiday Liver Health Tips

At 58 years old, Ogie isn’t taking any chances. Just as forte means strong and powerful in music, he gives his liver the strength it needs and deserves with Phospholipids (Essentiale Forte P).

Because unlike the heart, which shows symptoms and tells you when it hurts, the liver typically stays quiet until damage is already advanced. As some doctors put it, “You don’t feel liver disease—you discover it.”

Staying Ahead: Holiday Liver Health Tips for Celebrations

The liver works tirelessly to filter toxins, process nutrients, and produce bile that helps break down fat, a vital role that becomes even more crucial during the holidays when indulgent food and drinks are part of every celebration.

“When your liver is healthy, your metabolism, hormones, and immune system function better,” Dr. Dex Macalintal points out. “But when it’s compromised, toxins build up, energy drops, and inflammation rises, increasing the risk for metabolic syndrome, heart disease, and even mood issues.”

Signs to Watch: Holiday Liver Health Tips on Early Indicators

Despite its vital role, the liver is often overlooked. Most people only think about it when lab results show elevated indicators or when subtle symptoms appear: fatigue, dull skin, dark urine, or lower tolerance to alcohol and fatty food.

Best Liver Supplement Philippines: Phospholipids (Essentiale Forte P) for Seasonal Support

Phospholipids (Essentiale Forte P) helps rebuild, strengthen and protect liver cells with natural soya-derived phospholipids, giving the organ extra support during the holiday feasting season. “Its high bioavailability allows efficient absorption for faster results,” says Midha Mulyaningrum, ASEA Zone brand lead. “Combined with a healthy diet and regular exercise, it can reduce liver fat 2.5 times more effectively than lifestyle changes alone.” For many Filipinos seeking the best liver supplement Philippines options, this makes Essentiale Forte P a practical choice for seasonal support.

Following this advice, Ogie Alcasid takes Phospholipids (Essentiale Forte P) as part of his routine. Alongside it, he maintains a balanced lifestyle, prioritizing sleep, proper nutrition, and exercise.

This holistic approach supports not only his physical health but also his mental and emotional well-being. “Social interaction steadies our mental state,” Alcasid shares. “Praying and worshiping keep us balanced and grounded.”

Scientific Reinforcement: Evidence-Aligned Holiday Liver Health Tips

While a healthy lifestyle is enough for most, those with liver stress from disease, medications, stress, or poor diet can also benefit from taking Phospholipids (Essentiale Forte P). “Think of it as nutrition and support for your liver’s daily repair process—not a substitute, but a scientific supplement,” says Mulyaningrum. “Liver care isn’t just for those diagnosed, it’s a shared responsibility for anyone who wants to enjoy the season while staying healthy.” As part of holiday liver health tips, mindful eating and smart supplementation can work together.

Holiday Liver Health Tips: Moderation, Mindful Eating, Hydration

That old adage, “everything in moderation,” is especially important during the holidays. Dr. Macalintal advises eating slowly and mindfully, and if you indulge in a drink or two, to wash it down with water.

Recovery Days and Annual Tests: Holiday Liver Health Tips

He also recommends giving the liver rest days, or “nutritional recovery days,” with fiber-rich foods like fruits and vegetables. Sleep matters too, since “the liver detoxifies most actively at night,” he notes. After the festivities, a baseline liver function test at least once a year can help you stay on top of your liver health.

Follow these tips and your liver will thank you during and long after noche buena. “At my age, it’s important to set limits so you have energy for the days ahead,” says Alcasid. “Otherwise, you end up feeling depleted.”

Educational Advocacy: Liver Care Tips & the Best Liver Supplement Philippines

More than offering health support through its supplements, Phospholipids (Essentiale Forte P) champions a proactive approach to liver care. With over 18 million Filipinos affected or at risk of fatty liver disease, awareness has never been more crucial. These holiday liver health tips are part of the brand’s broader education efforts.

Check Your Risk: Essentiale Liver Health Check (Philippines)

Filipinos can visit the Essentiale Liver Health Check Test at https://www.essentiale.com/en-ph/check-your-liverAttachment.tiff, an online assessment that evaluates the risk of fatty liver disease based on factors such as age, lifestyle, and other existing health conditions—and provides guidance aligned with holiday liver health tips.

Where to Find the Best Liver Supplement Philippines (Promos & Online Options)

To further its advocacy, the brand is also launching educational campaigns with health experts to remind Filipinos that small, everyday changes—like eating in moderation, staying hydrated, exercising, and supporting liver health with supplements—can make a big difference.

The holidays may take a toll on your wallet, but your liver can still get a boost. Phospholipids (Essentiale Forte P) will be on special promo in pharmacies nationwide: buyers of the 10s pack can receive a ₱20-off voucher at Mercury Drug, or enjoy discounts at Watsons and Southstar Drug. The supplement is also available online via Shopee, Lazada, and TikTok Shop. For those searching for the best liver supplement Philippines online or in-store, these promos make support even more accessible.

“Through education and clinically backed support, Phospholipids (Essentiale Forte P) helps Filipinos celebrate responsibly without compromising their wellness,” ended Mulyaningrum. “Our goal is to make liver care simple, doable, and part of daily life, even during the most indulgent time of the year.”

Leave a Comment Filed Under: BLOGGING

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