Riding the momentum of their historic sweep at the 61st Anvil Awards, TCL Electronics, the Triple Global Top 1 TV Brand and the leader in Fresh Air AC sales, has reached another landmark milestone this 2026. The tech giant officially sealed its contract renewal with Asia’s Superstar, Kathryn Bernardo, for the fourth consecutive year. This partnership highlights the shared pursuit of excellence, seamlessly merging TCL’s world-class innovation with the country’s brightest star to continue “Inspiring Greatness” across the nation.

The partnership was formally renewed during a contract-signing ceremony held in Pasay on January 30. In attendance were TCL Deputy Marketing Director Shae Yu and TCL Brand Manager Joseph Cernitchez, alongside Kathryn’s management team, VCM led by Francis Vidanes, collectively marking a new chapter of collaboration and shared vision for the brand.

“Kathryn Bernardo has become integral to the TCL brand in the Philippines. Her credibility, consistency, and influence reflect our pursuit of excellence. We are excited to strengthen this partnership and create campaigns that continue to inspire Filipinos nationwide. Her connection with audiences helps bring TCL’s innovation and values closer to everyday Filipino homes,” said TCL Brand Manager Joseph Cernitchez.

Kathryn’s decision to renew was a natural one, having witnessed and contributed to the brand’s meteoric rise over the last four years. She is eager to embark on this next chapter, noting that her personal journey has beautifully mirrored TCL’s own evolution from a market challenger to a global industry leader.

“Seeing TCL achieve these new milestones makes me so proud! Our partnership works so well because our missions are perfectly aligned. I’ve always wanted to work with a brand that never stops innovating, and I’m so happy to be growing alongside a team that truly ‘Inspires Greatness,’” she enthused.

For Kathryn, this partnership is deeply personal. As she navigates life in her own abode and enters her “adulting” stage, she has decisively curated her space with the very products she represents. It is a testament to how TCL’s innovation supports her journey as a modern, independent woman.

“I feel so blessed to have a home powered by innovation I can truly depend on. It’s definitely made me even more of a home buddy! There’s nothing I love more than staying in and getting lost in the incredible picture quality of my TCL QD-Mini LED TV,” she added.

Staying in has never been more refreshing. Kathryn’s ultimate home companion is her TCL FreshIN 3.0 Airconditioner, which brings next-gen comfort to her space. With its intuitive voice control, she doesn’t even have to lift a finger; the FreshIN responds to her every command, making her relaxation time completely seamless.

“I guess the best kind of luxury is being able to enjoy the quiet moments. I’m happy to enjoy it with TCL FreshIN AC. I love having smarter, quieter, cooler moments at my home while I’m saving energy and making it easy to control the temperature through the offline voice control,” Kathryn enthused.

Even with a demanding schedule, Kathryn Bernardo manages her home life with surprising ease, thanks to the TCL Super Drum C682. What used to be a tedious chore is now a seamless part of her routine; with the Super Drum’s intuitive controls, she simply loads her laundry and starts the cycle with a few taps. This high-performance efficiency allows her to reclaim her time and focus on what truly matters while the C682 handles the rest.

There’s a special kind of joy Kathryn finds in the simple task of grocery shopping for her home. She loves being personally involved in choosing what goes into her kitchen, and she relies on the TCL Free Built-In Refrigerator to keep everything fresh. With its sleek, flush-fit design, it integrates perfectly into her space, supporting her lifestyle as a modern, hands-on homeowner who values both style and substance.

Navigating the complexities of “adulting” has become a much more graceful journey for Kathryn. She’s incredibly grateful to TCL for being her “co-pilot” through the adulting stage, turning everyday house chores into seamless experiences that let her truly enjoy the independence of having her own space.

Words can’t quite capture Kathryn’s appreciation for how TCL has empowered her during this pivotal chapter. From managing her first home to mastering daily responsibilities, she credits the brand’s innovative technology for giving her the ease and confidence she needs to thrive in her adulthood.

With so much excitement, she said, “I’m so proud to grow with TCL, and I’m personally looking forward to the new innovations they have in store. I know these products will be a total game-changer—not only for my own home but for every Filipino who loves the ease and comfort of smart living. There is so much to look forward to!”

About TCL Philippines

TCL Electronics (HKG:1070) is a fast-growing consumer electronics company and a leading player in the global TV industry. Founded in 1981, it now operates in over 160 markets globally. TCL specializes in the research, development, and manufacturing of consumer electronics products ranging from TVs, audio, and smart home appliances. Visit the TCL home page at https://www.tcl.com/ph/en.

Manila, Philippines – UNIQLO continues to elevate its LifeWear philosophy of improving everyday life through clothing, this time by centering its 2026 Spring/Summer collection on the concept of “Ultimate Basic.” Balancing functionality with the joy of wearing clothes, the exciting line-up was showcased recently during an exclusive media preview.

The concept of “Ultimate Basic” comes from the modern needs of consumers. UNIQLO draws inspiration from the strong demand for the ultimate everyday wear that marries both style and function, especially for the upcoming season. The result: a massive collection designed to embrace both comfort and style for the spring and summer seasons, achieved through fun colors, thoughtful patterns, relaxed silhouettes, and smart material choices.

“At UNIQLO, our goal is to create clothes designed for life’s needs, following our LifeWear philosophy,” UNIQLO Philippines Chief Operating Officer Geraldine Sia said during the event at Intramuros. “Our new collection presents clothes that are light and airy to wear, fresh to look at, and fun to style, because we want everyone to enjoy the warm weather to the fullest.”

While the season’s go-to may be basic jeans, t-shirts, linen, shorts, and Sport Utility Wear, UNIQLO Philippines Marketing Director Jan Ang said that the brand’s new collection has “elevated these spring and summer essentials to the ultimate level.”

“We’ve got new styles, colors, and patterns for everyone to get creative with this season. As always, there are innovations and new technology for enhanced and functional comfort,” she said, before presenting the collection and introducing UNIQLO Philippines’ newest line-up of local celebrity partners.

Ang was joined on stage by the members of the refreshed roster, each representing key UNIQLO items highlighted for the season. Popstar Royalty Sarah Geronimo and actor Matteo Guidicelli represent the Core T-shirts and Linen line, respectively. Actress Solenn Heussaff also fronts the Linen collection, highlighting this must-have item for the warmer months. Rounding up the line-up are model Anthony Constantino for Jeans, athlete Kianna Dy for UV Protection, and actress Alexa Ilacad for Bra Top.

Spring Pieces Inspired by Urban Rome Styles

UNIQLO’s new season collection takes inspiration from the stylish and relaxed urban vibes of the Italian capital. Think oversized men’s blouses or shirts with shorts, a fashionable and comfortable look that works equally well in the city or on vacation, especially during the summertime. Rome’s modern architecture works as style guide as well, featuring clean lines and a crisp white palette.

Linen is another material that works great for this look, which Sarah Geronimo pulled off at the event, pairing it with a Core T shirt.

“You can wear a different combination every day and still get the ultimate satisfaction, because both are comfortable and versatile,” she said. “So, just have fun with it! Express your mood with your color and style!”

Meanwhile, who says there’s no room for jeans during the warmer months? For its 2026 Spring/Summer Collection, UNIQLO develops the appeal of its jeans around three qualities: style, comfort, and timelessness. Each piece, including the Baggy Jeans and EZY Jeans, is centered on the three Fs of Fit, Fabric, Finish, making it the perfect jeans this summer and beyond, offering stylish silhouettes for every body.

For Anthony, a model, wearing a lot of clothes comes part of the job.

“But the UNIQLO jeans are definitely fire,” he said. “It’s the perfect example of ‘Ultimate Basic.’ It’s an old reliable upgraded with better fabric and craftsmanship. You will go to bed wearing this if you can. That’s how comfortable it is.”

Fresh Summer Looks from Amalfi Coast

Meanwhile, lighter fabrics and brighter colors suited to the seaside climate and mood give Amalfi Coast vibes.

To get started, consider:

• W’s Ribbed Cropped Bra Top

• AIRism Bra Sleeveless Top

• Premium Linen Longsleeve Shirt

• Linen Blend Easy Pants

Other options include AIRism inners, such as:

• W’s AIRism Bra Camisole

• W’s AIRism Sleeveless Top

• AIRism Crew Neck T-shirt

• AIRism Cotton Crew Neck T-shirt

Alexa shared her thoughts about the wonders of the Bra Top:

“It’s light and low maintenance. In this new collection, I am enjoying the new hues and patterns. I never thought I’d wear a top with built-in bra again since my early teens, but UNIQLO made it so well. Never be afraid to try and explore.”

Meanwhile, Matteo rocked UNIQLO Linen during the event, which he believes promotes the perfect summer vibes.

“I like the relaxed silhouette and roomy fit at the shoulders, chest, and hem,” he said. “It’s very comfortable but also stylish at the same time.”

Solenn followed, adding her UNIQLO Linen selection:

“[It] is the most comfortable yet elegant wear in my wardrobe right now. It’s light, airy, flowy, and can be enough as is. You can still layer it, if you want and if necessary, like with knitwear or a cardigan over it. But I really focus more on the shoes and accessories that I pair with it.”

UV Protection

Feeling stylish and confident under the sun includes being safe from its harmful rays. Since summer is best enjoyed outdoors, UNIQLO presents the new Ultra Stretch AIRism UV Protection Full-zip Hoodie, which not only blocks ultraviolet rays, but also presents the functional cool-to-touch feature for comfortable wear.

Other stylish options include:

• Dry-EX UV Protection Full Zip Hoodie

• UV Protection Crew Neck Longsleeve Cardigan

“Since the weather is about to get hot and humid, I have started refreshing my wardrobe with new UV pieces for my active lifestyle,” Kianna said. “Wearing something with UV protection gives me the peace of mind that my skin is safe from the sun. Plus, the fact that it has so many colors that fit my outfits, as well as its casual styles, makes it perfect for my everyday looks.”

Moreover, for a true summer staple, UNIQLO introduces a new eyewear line under its 2026 Spring/Summer Collection, showcasing different frames that fit a myriad of looks.

2026 Spring/Summer Collaboration and UT Line-up

The event also mounted an exhibit that features a dedicated area highlighting UNIQLO’s key collaborations:

• UNIQLO : C

• UNIQLO U

• UNIQLO × Comptoir des Cotonniers

Presented as well is UNIQLO’s UT Line-up for summer, which is geared to get attention, given how many people go for shirts during the warmer season. There will be new designs featuring:

• MoMA

• Elliot Erwin

• Disney and Timeless Magic For All

• Powerpuff Girls

• SHUEISHA 100

• BABYMONSTER

Sustainability Initiatives

UNIQLO continues to champion their sustainability initiatives, as a brand with a stronghold in making a positive impact for the planet, people and society.

This season, UNIQLO highlights the PEACE FOR ALL Charity T-shirt project, which aims to support peace-building efforts around the world. To date, the brand has raised over JPY 2,883,233,700 from the start of the project in 2022, selling over 9 million t-shirts in all its stores across the globe.

The proceeds go towards UNIQLO’s three partner organizations:

• UNHCR

• Plan International

• Save the Children

Meanwhile, collaborators for the different t-shirt designs include personalities and icons such as Roger Federer, Haruka Ayase, PEANUTS, Keith Haring and Christophe Lemair, to name a few.

UNIQLO also highlights its RE.UNIQLO Studio, a service that encourages circularity through repairing and refreshing your LifeWear items. The Studio offers repair services, as well as embroidery to personalize your clothing, giving it a unique flavor and making each piece truly one-of-a-kind.

This season, the brand launches the newest patches in collaboration with Disney, available in:

• UNIQLO Manila Global Flagship Store

• UNIQLO SM Mall of Asia

• UNIQLO BGC High Street

Know more about the UNIQLO 2026 Spring/Summer collection by visiting UNIQLO.com and all stores nationwide. For more information and to get all the latest updates on UNIQLO, visit www.uniqlo.com/ph/en/ and follow @uniqlo on Facebook, @uniqlophofficial on Instagram, and @uniqlophofficial on TikTok.