Chowking 40th Anniversary. Chowking caps off its 40th anniversary with a landmark achievement: 40 major awards across some of the country’s most respected marketing, creative, digital, and industry organizations in a single year. The milestone reflects the brand’s enduring relevance and deep emotional connection with Filipino consumers, turning everyday meals into meaningful experiences.
Mommy Pehpot for Chowking’s Moon Festival Promo
“These awards are a celebration of our people, our partners, and the millions of consumers who continue to choose Chowking,” said Jia Du, Marketing Head of Chowking. “They affirm that Sarap Mag-Chow remains a powerful part of Filipino life and inspire us to keep innovating for the next generation.”
Chowking President Ken Lingan adds, “Chowking has become a favorite for millions across the country, and being honored with 40 awards on our 40th year is a powerful testament to our commitment to excellence and to our vision of becoming the world’s most loved Chinese quick-service restaurant brand. We are deeply humbled by these recognitions, which inspire us to continuously innovate and connect with our customers in meaningful ways.”
Behind these wins is the brand’s dedication to delivering great food, outstanding product quality, and experiences that truly resonate. Chowking continues to elevate every touchpoint across brand building, product innovation, and restaurant experience, always guided by what brings consumers delight and value.
40 Years, 40 Wins: Awards That Mark a Milestone Year
Chowking turned its 40th year into a record-breaking celebration with big wins from the country’s top marketing and creative award shows. The brand earned Marketing Team of the Year honors twice from both the Marketing Excellence Awards and the NEXT Awards, underscoring its leadership and consistent performance in brand-building.
Its work also delivered standout results across major bodies nationwide, securing 10 wins at the Quill Awards, 14 innovation awards at the NEXT Awards, multiple PANATA Awards for creativity and effectiveness, and top citations from Grab, Kantar, and FoodPanda for consumer love and cultural impact. Chowking’s work also resonated across the region with wins at the QSR Media Awards, including recognition for Best Restaurant Renovation and Best Digital Initiative. In total, these more than 40 recognitions reflect the brand’s creative agility, digital strength, product excellence, and deep connection with Filipino consumers, making this anniversary year Chowking’s most celebrated chapter yet.
Continuing the “Sarap Mag-Chow” Promise
As Chowking enters its next decade, the brand is doubling down on its promise to create more delicious and meaningful experiences for its consumers—proving that after 40 years, Chowking’s best chapters are only just beginning.
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