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Electrolux Launches Delightful-E Yummy Campaign With A Housewarming Party

We love housewarming parties, don’t we? Visiting a friend’s new home and talking about their new home or just having fun lounging at their new sofa is such a delightful experience. Can I tell you a secret? As early as now, my housewarming party is already planned.. bahay na lang ang kulang! Planned up to the housewarming giveaway.

And speaking of housewarming party, I attended a bongang house warming party last week. Bonggang food, bonggang agency, bonggang housewarming program at bonggang housewarming giveaway (kabog ang plano kong pa housewarming giveaway, kalurks!).

Obvious naman sa title ko di ba? The bonggang housewarming party is from Electrolux. It was held at their new office at Bonifacio Global City. We were treated with good food, games and a cooking show from cooking show with a twist wherein Electrolux brand endorsers— celebrity chef Chef Bruce Lim, and mompreneur Janice Villanueva— shared family recipes that have touched their lives.

Andrea Pionilla, Marketing Manager, Electrolux Philippines, Inc. shares what Delightful-E Yummy is all about, ““Electrolux believes that the kitchen is the heart of the home. Delightful-E Yummy capitalizes on the simple yet most treasured family moments spent inside the kitchen as well as the stories that come with it.”

And to make the Delightful-E Yummy campaign more personal, Electrolux brand endorsers share their own Delightfull- E stories:

“The best thing about being an Electrolux brand endorser is that I am able to promote strong family ties with the brand,” says Cheska Kramer, a celebrity mom of three and wife to basketball star, Doug Kramer. “Doing simple chores with the family becomes bonding moments with the help of Electrolux home appliances.”

Having a newborn baby in the house is a big joy to us,” says Chef Rosebud Benitez-Velasco, who recently gave birth to her baby, Kaeden. “But now I have less time for cooking and doing household chores. I love having Electrolux products because they are reliable and easy to use. Having these as my assistants in the kitchen and around the house really cut down the list of things I need to worry about.”

Janice Crisostomo-Villanueva founder of Mommy Mundo, a family-focused online portal comprised of an active community of over 30,000 women shared her quick Bangus Belly recipe.

Janice’s Quick Bangus Belly recipe

“With everything I am juggling, sometimes it’s tough to find time to bond with my family,” shares Janice. “This is why I enjoy weekends when there are less things to attend to. I spend more time in the kitchen baking and preparing our family’s favorite dishes—sometimes my children stay and watch, and learn how to do the recipes as well.”

Chef Bruce Lim naman shared his Creme Adobo Penne Pasta

Chef Bruce’s Creme Adobo Penne Pasta

He told us that this dish is a comfort food for him, a dish that he shares with his brother.

It taste so good and so easy to prepare! Lalo pa na we all love adobo. After learning this recipe, I’ll make sure to cook more adobo so I can use the left over for Creamy Adobo Penne Pasta.

Chef Bruce Lim shares, “I am proud to be working with Electrolux, a brand that puts importance to the value of family. Families need not go out of the house to bond; even doing simple chores at home can be enjoyable when done together. I bring my son with me to the kitchen so he can watch and learn what I love to do, and I tell him stories about the dishes I make too.”

After the cooking show, we had fun with Bloggers’ Feud game…much like the popular game, family fued. Questions such as top household chores, top food cooked by pinoys were asked. A game on a housewarming party is a nice idea no? I’ll include that on my plan! haha

Electrolux’s Housewarming Party was one Delightful-E Yummy event!

It was also a day of delightful announcements as Electrolux also kicked off its digital campaign with the Delightful-E Yummy online photo contest, Delightful-E Yummy Web Series on Youtube, and Your Moments with Mommy consumer contest.

It was a day of delightful announcements as Electrolux also kicked off its digital campaign with the Delightful-E Yummy online photo contest, Delightful-E Yummy Web Series on Youtube, and Your Moments with Mommy consumer contest.

Delightfully delicious dishes take the spotlight in the #DelightfulE Instagram & Twitter Contest 

How To Join:

  1. follow @ElectroluxPH on Instagram and Twitter
  2. take a photo of a delightfully delicious food that reminds you of home
  3. add a catchy caption that explains why the dish reminds you of a hearty home
  4. and use the hashtag #DelightfulE and tag @ ElectroluxPH.

A featured Electrolux appliance will be given to one lucky winner weekly. Join now and share your delightfully delicious memories with the world!

For more news and updates about the Electrolux Delightful-E campaign, visit www.facebook.com/thelittlewhitebook or follow @ElectroluxPH on Twitter and Instagram.

Leave a Comment Filed Under: EVENTS COVERAGE

Buying 101: Getting To Know Price Comparison Website

When I was looking for the perfect mobile phone, one of my consideration was the price (and as mentioned in my LG G2 review, the camera and the processor). I need one that is not too expensive or something that matches its quality with its price. And when I choose LG G2 to be my new phone, I looked around for LG G2 Philippine price before buying one.

Search results brought me to Pricepanda, which I initially though, is an online gadget shop. It turns out, it is a price comparison website. It features products such as mobile phone, laptops, home appliances, books, music and even some clothes! Pricepanda does only provide price comparison, it also provide great information about gadgets and other products on their blog. If you’re planning to buy a laptop you might want to check out this post from Pricepanda, it talks about what you need to know when buying a laptop in the Philippines.

But, what is a price comparison website?

First time to read “price comparison website”? Obviously, it is not a real shop. A price comparison website is a platform that shows list of products and their prices from different shops. Think of it as product canvassing (like the thing you do when you’re in the market looking for the cheapest veggies or fruits), only you do it online.

I guess that’s the good thing about Pricepanda, I was able to compare LG G2 prices before buying one. In that case, I was able to save and didn’t have to run around the Metro asking for LG G2 price. Check out their website and tell what you think!

Do you also compare prices before buying? Share your buying tips with us!

 

 

20 Comments Filed Under: Featured

Scrumptious Summer Weekends at The Grove by Rockwell’s County Fair

This summer, organic eats and new dining concepts make their way to The County Fair at The Grove by Rockwell, on all weekends from May 2 to 25.

The Fresh Market will delight those seeking healthy finds, from 8AM to 2PM on Saturdays and Sundays. Guiltless goods from Kusina ni Maria, Choco ATBP, and Mays Sushi; and natural products from Do Boer Organiques, Gifts and Graces, Luntian Bags, Tulle Le Jour, and more are sure to satisfy appetites for good food and fashionable finds.

Exciting fare will also tickle every foodie’s taste buds with meals on wheels at The Food Truck Barnyard Carnival, from 4PM-12MN every Friday to Sunday. With delectable servings from the likes of Chef Broosy, Hungry Rover, Truck Bun, Ser Chef, Mexikombi, and sweet summer treats from Mio Gelati and more, The Food Truck Barnyard Carnival is the place to go for a quick bite with friends, dinner to start off the evening, or a recovery meal after a night out.

Beyond an exciting variety of unique cuisine and accessories to choose from, thrilling activities and games await kids and the kids at heart at The County Fair.

As dining, shopping, and quality time get a fresh new kick, The Country Fair at The Grove by Rockwell is the new weekend summer scene for families, friends, and foodies alike.

Visit The County Fair on the weekends of May 2 to 25, with The Fresh Market from 8AM to 2PM on Saturdays and Sundays, and The Food Truck Barnyard Carnival from 4PM-12AM on Fridays to Sundays, at The Grove by Rockwell along C5 cor. Ortigas Ave.

PRESS RELEASE from The Grove by Rockwell 

1 Comment Filed Under: Promotions

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