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UFC & Judy Ann World-Class Quality Food

Manila, Philippines—Two icons of Filipino culture have joined forces to elevate everyday cooking to world-class standards.

UFC, the country’s leading condiments brand, and Judy Ann Santos-Agoncillo, an acclaimed actress and accomplished chef, are partnering in a landmark legacy campaign that celebrates Filipino culinary pride and proves that excellence starts at home.

For more than five decades, UFC has been a staple in Filipino kitchens. From its humble beginnings as a ketchup brand, it has grown into a diverse culinary portfolio with over 120 SKUs across 15 segments—from classic condiments and dips to spaghetti sauces, soups, meal mixes, and canned fresh fruits and vegetables. This evolution reflects UFC’s drive to innovate and its mission to make high-quality cooking accessible to every household.

As Filipino tastes evolve and global influences shape modern menus, UFC continues to lead with versatile solutions that simplify cooking without compromising quality. Every product is crafted to help home cooks create dishes that meet the highest standards.

This campaign also marks the meeting of two icons who share the same values of excellence and authenticity.

Judy Ann Santos-Agoncillo brings her culinary expertise and passion for food to the partnership, complementing UFC’s reputation for quality and innovation.

Her credentials as a chef and her influence as a trusted personality mirror UFC’s own legacy, making this collaboration a powerful statement about Filipino pride and global competitiveness.

“Food is my passion, and I believe in bringing the same level of care and quality to every meal,” Judy Ann shares. “Partnering with UFC allows us to show that Filipino flavors deserve global recognition.”

UFC’s commitment to excellence is backed by rigorous international standards. The brand is among the few in the Philippines manufactured in facilities certified under the Food Safety System Certification (FSSC), a globally recognized benchmark for food safety and quality.

This certification ensures that every product meets world-class standards, whether enjoyed in Manila or by Filipinos abroad. “Our FSSC certification proves that our local flavors meet world-class standards, showing that Filipino products can compete—and excel—on the global stage,” said Camille Santos, Consumer Connection Manager and UFC Brand Manager.

UFC also takes pride in its Fresh Selections, where fruits and vegetables are picked and canned on the same day, ensuring peak freshness and flavor.

Many UFC products use natural ingredients and processes, such as UFC Sweet Chili Sauce made with real chilis, and ready-to-cook recipes crafted from sun-ripened tomatoes for all-in-one menudo or caldereta meal mixes.

Through UFC’s legacy campaign, now airing nationwide and across digital platforms, audiences are invited to experience a shared vision of culinary excellence.

The campaign promises exciting activities ahead, including engaging online content to showcase UFC’s diverse product range, a special vlog series featuring Judy Ann Santos-Agoncillo, and continued expansion and innovation to meet the evolving needs and cravings of Filipino households.

This collaboration calls on Filipino households to rediscover the joy of cooking with products that seamlessly unite heritage, innovation, and uncompromising world-class quality.

Celebrating Generosity With Cadbury

Celebrating Generosity: Viral personality Eugene Dela Cruz, celebrates the people who make every day feel like Christmas

This Christmas, Cadbury invites everyone to celebrate everyday generosity and give back to the people who matter most.

Manila, Philippines — Christmas has long been known as the season of giving. It is a time to show love and appreciation to those who truly matter, whether it’s family who have stayed by our side, friends, or even strangers who have touched our lives, through simple acts of kindness and generosity.

But the thing is, generosity has always been part of Filipinos’ everyday lives—even without them realizing it. No matter how small or big the act may be, generosity is deeply embedded in their culture. It is in the Filipino nature to give from the heart without expecting anything in return.

One story that beautifully reflects this spirit is that of Eugene Dela Cruz, whose journey captured the hearts of many when it went viral in June 2025. At just 12 years old, he found himself homeless, holding on to every peso he earned on the streets. Through the generosity of strangers and his own determination, he eventually found hope again.

Despite his early challenges, he chose to rise through hard work. Eugene took on many jobs, from choreographing dance routines to tutoring others, which eventually helped him secure admission and a scholarship to Ateneo de Manila University. His academic journey culminated with his graduation with honors from the Bachelor of Arts in Economics (Honors Program), with a specialization in Financial Economics and a minor in Decision Science.

Though it was his perseverance that brought him success, Eugene knows he would not have made it without the people who showed him generosity in many forms. One of them is Erin, his high school friend, who offered unwavering support throughout his academic life. There’s JP, Eugene’s dance teammate, whose companionship made life bearable through its ups and downs. And then, there’s Kamille, a university admin officer, who didn’t know that her simple “kamusta” became a lifeline of warmth and encouragement for Eugene.

Those who lifted Eugene along his journey remind us that generosity often comes in humble, heartfelt ways. Inspired by stories like his, Cadbury this Christmas gives back to everyday givers who brighten lives through quiet acts of kindness. In its latest campaign, the brand shares a film highlighting Eugene’s story and the people who left a lasting mark on his path, from life as a street dweller to graduating as a college scholar. It shows that generosity isn’t measured by grandeur, but by small gestures that create meaningful impact.

“This Christmas, I’m thankful for generous people. I encounter generosity in different places. In school, at work, and in groups I join,” Eugene says. “Generosity is the force that keeps us going. Talking to people around you or even just lending an ear, that’s a big help because you don’t know what they are going through. Simple things like saying, ‘You can do it!’ It goes a long way.”

With Cadbury Dairy Milk’s new, richer, and more chocolatey taste, it makes the perfect treat to give and share this Christmas time. The iconic chocolate bar also comes in a limited-edition Christmas sleeve, allowing everyone to pen their heartfelt message for “every generous one in their life.”

“This campaign is our way of celebrating the spirit of generosity in all its forms,” said Assistant Brand Manager of Cadbury, Allana Paz. “Generosity does not have to be in grand gestures; it is also the small, everyday acts that deserve to be thanked for. Eugene’s journey is a beautiful reflection of how simple acts of kindness can change lives, and that’s exactly what Cadbury stands for. We hope to inspire everyone to pass on that sweetness, one thoughtful gesture at a time.”

To watch Cadbury’s latest film, visit https://www.facebook.com/cadburyph/

Menopause in Filipino Women

This World Menopause Awareness Month, an important yet rarely discussed women’s health concern takes the spotlight: menopause in Filipino women. Despite being a natural life transition, cultural silence and lack of awareness have left many women enduring it alone.

A recent survey of women in Metro Manila revealed that 83% experience menopausal symptoms, yet most never seek medical help. This shows that about 8 out of 10 Filipinas face menopause in silence—a pattern rooted in a culture that dismisses it as “normal” and non-medical. Sadly, this attitude can lead to unaddressed long-term health risks such as

osteoporosis, heart disease, and depression.

Understanding Menopause in Filipino Women

Menopause in Filipino women usually begins around age 48, marking the end of their reproductive years. However, many Filipinas still feel uncomfortable discussing it openly. Traditionally, menopause is seen as a sign of aging and loss of vitality, so most women simply endure the symptoms—tiis lang—rather than seeking help.

Health experts emphasize that this silence is harmful. The hormonal changes during perimenopause and menopause trigger a range of symptoms—from hot flashes and mood swings to fatigue and body pain—that affect both productivity and quality of life. Yet many women remain unaware that this stage also increases their risk for heart disease and bone loss.

Health Challenges and the Cultural Silence

The challenges of menopause in Filipino women go beyond physical symptoms. Cultural attitudes discourage open discussion, while the healthcare system lacks specialized menopause clinics and trained professionals. In fact, local medical groups have long recommended establishing dedicated menopause centers, but efforts remain limited due to lack of infrastructure and awareness.

The result is a knowledge gap that leaves women unprepared. Studies show that 70% of Filipinas are unaware of the risk of osteoporosis and 88% don’t know menopause heightens their risk for heart disease. This gap underscores the urgent need for education and proactive wellness programs for midlife women.

Empowering Filipino Women to Thrive in Midlife

As hormone levels drop, women lose around 10% of bone density during perimenopause and continue to lose muscle mass yearly. This is why nutrition and lifestyle support are crucial. Adequate protein intake, regular exercise, and vitamin supplementation help manage symptoms and protect long-term health.

Recognizing this need, SECONDSPRING®, a Philippine-based wellness brand, introduced its Premium Women’s Blend, a protein supplement designed to support women through perimenopause and menopause. The formula includes whey protein isolate, VERISOL® collagen peptides, and essential vitamins and minerals such as calcium, vitamin D3, and B12—helping maintain strength, skin health, and vitality.

SECONDSPRING® is also the first Philippine brand accredited with the MTick®, the global symbol for menopause-friendly products. This certification helps women identify trusted, evidence-based wellness solutions.

For co-founders Jasmin Vinculado and Carlos Vargas, the goal is empowerment. “We want women to know that menopause doesn’t mean decline—it’s a chance to thrive. Women are living 30+ years post-menopause; they deserve support, strength, and confidence during this transition.”

Embracing the Second Spring

Menopause in Filipino women should no longer be a silent struggle. By breaking the stigma, seeking medical advice, and embracing good nutrition and self-care, every Filipina can redefine this life stage.

Sa totoo lang, hindi kailangang magtiis. With knowledge, community, and care, menopause can be the start of a second spring—a season of renewed energy, wisdom, and empowerment.