Barbie You Can Be Anything Event At SM Mall of Asia Atrium

Barbie continues to uplift the young generation today with its latest campaign, “You Can Be Anything” that aims to inspire young girls in believing that they are capable of achieving their dreams and that with Barbie, they can be anything. After the launch of Barbie’s career dolls in the market, Barbie is now stepping up its game by not only promoting the brand as an aspiring and premium asset girls can have during their childhood years, but also as their lifetime partner and compatriot while they try to reach their ultimate life goals. In line with Barbie’s latest campaign, Richprime Global Inc., in partnership with Toy Kingdom and The SM Store springs up with the Barbie You Can Be Anything Event, a fun filled whole day event that lets girl dreamers explore different inspiring careers.

Barbie You Can Be Anything Event

Experience to be a Newscaster, a Pastry Chef, an Artist, a ramp model and many more. Exclusive Barbie activities, amazing prizes, and surprise celebrity guests await families and kids on this very exciting day. Turn your dreams into reality and make the runway your new playground this May 29 at SM Mall of Asia Atrium.

Event attendees will be entitled for a Pink Passport that will serve as their pass for the following activities:

Get yourself dolled up as a true Fashionista with hair styling and face paint in Barbie’s very own Pink Salon.
Be creative and show the Barbie Stylista that you are! Enjoy themed-costumes to play dress-up and a chance to walk the runway after your fashion makeover at Barbie’s Fashion Closet.
Barbie Pastry Chefs just opened the bakeshop for some sweet treats! Just follow the steps on the wall at Barbie’s Doll’icious Bakeshop to enjoy your own Barbie Cupcake or cookies.
Get ready to hit the spotlight as a B-TV News Anchor and deliver the daily news by doing your very own video as a newscaster from the Barbie’s B-TV Station.
Show off your artistic side and make everyone jealous with your artworks, at B-Artistic booth.

How to join the Barbie You Can Be Anything Event:

Buy P1000 worth of any Barbie merchandise from participating The SM Store and Toy Kingdom Outlets from April 29 to May 29.
Present your single or accumulated receipt at the registration area of the event on May 29 at SM Mall of Asia Atrium.
Get your Barbie Pink Passport from the representatives to enjoy pinktastic weekend with us.

To know more about You Can Be Anything Day, visit or follow Barbie Social Media Platforms:

Barbie is exclusively distributed by Richprime Global Inc. here in the Philippines. Visit their website at www.richprime.net to learn more about Richprime products.