TAGUIG CITY, Philippines. March 13, 2026 — The Philippine Dental Association (PDA), Philippine Association of Registered Dental Technologists (PARDTI), and leading oral health care brands Sensodyne and Polident have launched “Ngiting Tagumpay,” a nationwide oral health advocacy that aims to empower Filipinos to better understand and address common dental issues such as tooth sensitivity and tooth loss.
‘NGITING TAGUMPAY’ OFFICIALLY LAUNCHED. Haleon, together with dental partners PDA and
PARDTI, alongside key trade partners, introduces Ngiting Tagumpay, a nationwide initiative that aims
to help more Filipinos care for their oral health through education, community outreach, and access
to proper dental care. (L-R) Content creator and host Macoy Dubs, PARDTI President Gil Campana, Southstar Drug
Marketing Manager Frazdic Sta Ana, Robinsons Merchandising Director, Non-Food – Naila Dela
Cueva, Haleon Philippines General Manager Maimai Madrid-Punzalan, Mercury Drug Corporation
Vice President of Merchandising Cora Lim, Watsons Senior Manager for Sustainability Lexy Cloma,
PDA President Dr. Lucilo Niñal Jr., and celebrity host Tuesday Vargas.
Launched ahead of World Oral Health Day at Market! Market!, Ngiting Tagumpay will travel to major cities across the country to offer free dental consultations, oral health education, and essential procedures. The program will also provide 1,500 free dentures to beneficiaries—helping restore confidence and quality of life.
The initiative is in response to major oral health concerns in the country—research from Sensodyne finds that 6 out of 10 Filipinos experience tooth sensitivity, which can lead to discomfort when eating hot, cold, or sweet foods. Meanwhile, studies from Polident report that only about 11 percent of Filipinos who need dentures actually wear them, highlighting a gap between oral health needs and treatment.
Through expanded education campaigns, community outreach, and access to dental care, Ngiting Tagumpay seeks to empower Filipinos to take more proactive steps to protect their oral health.
Bridging the incidence and treatment gap
Dental professionals say that awareness and early care are critical to addressing these issues.
“Many Filipinos tend to delay seeking dental care until symptoms become more difficult to manage,” said Dr. Lucilo Niñal Jr., President of the Philippine Dental Association.
“Conditions like tooth sensitivity or tooth loss are common, but they can often be addressed effectively when people are informed and receive timely care.”
He added that public education remains an important part of improving oral health outcomes.
“World Oral Health Day reminds us that prevention and early treatment play a crucial role in maintaining overall health. Through programs like Ngiting Tagumpay, we can reach more communities with reliable information while connecting them to proper dental care. Our continued collaboration with Haleon also reflects the value of working with partners who prioritize science-based solutions and responsible health advocacy.”
The platform builds on four years of strong collaboration between the PDA, PARDTI, and Haleon, maker of Sensodyne and Polident, where purposeful dental efforts such as caravans have reached thousands of Filipinos with free consultations and education on tooth sensitivity.
Their “Oplan Balik Ngiti” program likewise provided denture assistance to 5,600 individuals, directly improving their comfort, confidence, and oral health outcomes.
Commitment to everyday health
For Haleon, the launch of Ngiting Tagumpay reinforces an unwavering commitment to improving everyday health for Filipinos through trusted brands and partnerships.
“We at Haleon are proud to support World Oral Health Day because we believe every Filipino deserves access to quality dental and denture care,” shared Maimai Punzalan, General Manager of Haleon Philippines. “A healthy smile makes a real difference in people’s lives, from finding success in their livelihoods to sharing moments with loved ones.”
“We’re proud to work alongside the Philippine Dental Association and PARDTI to bring this advocacy to life. Through Sensodyne and Polident, we hope to help even more Filipinos achieve their true Ngiting Tagumpay.”
The launch event also drew support from community advocates and digital creators, who helped amplify the initiative’s message. Among those present were content creators Macoy Dubs and The Aguinaldos, who attended to encourage Filipinos to pay closer attention to their oral health and adopt simple habits that support healthier smiles.
Support for Sensodyne and Polident helps strengthen ongoing efforts to expand oral health education and denture-giving initiatives across the country. Learn more about the advocacy through Haleon’s ecommerce page: https://shopee.ph/haleonph.
About Haleon
Haleon is a global leader in consumer health, driven by its purpose of delivering better everyday health with humanity. Its portfolio includes some of the most trusted and well-loved brands across multiple health categories. These include Sensodyne, the leading toothpaste for sensitive teeth; Centrum, the world’s most studied and trusted multivitamin; and Polident, the leading denture care brand. Other well-known brands such as Robitussin, Calpol, Caltrate, and Scott’s further strengthen Haleon’s commitment to helping consumers manage their everyday health needs.
In the Philippines, Haleon continues to bring this purpose to life by making science-led, high-quality health solutions accessible to every Filipino household, empowering people to take charge of their health with confidence and care.
For more information, please visit www.haleon.com
About PDA
The Philippine Dental Association is a non-stock, non-profit association founded in 1908. It has an active membership of more than 15,000 from its 95 chapters nationwide. Its vision is to be the leading national institution in oral health.
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