PRESS RELEASE FROM UNICEF:

UNICEF celebrates Global Breastfeeding Week by taking the message beyond health clinics

Manila, 4th August, 2011 – During World Breastfeeding Week, UNICEF joins global partners in calling for the benefits of breastfeeding to be broadcast beyond clinics and delivery rooms to the public at large, ensuring that young people both in the developing world and in wealthier countries understand the importance of breastfeeding long before they become parents.

Breastfeeding is directly linked to reducing the death toll of children under five, yet only 36 per cent of infants under six months old in developing countries are exclusively breastfed. In the Philippines, only 34% of mothers exclusively breastfeed their babies for 6 months, and the number drops to 2% at one year. One of the factors is the lack of a strong enabling environment that supports breastfeeding mothers.

“With so much at stake, we need to do more to reach women with a simple, powerful message: Breastfeeding can save your baby’s life,” said Anthony Lake, UNICEF Executive Director. “No other preventive intervention is more cost effective in reducing the number of children who die before reaching their fifth birthdays.”

The powerful benefits of breastfeeding for child survival, growth and development are well known. Scientific evidence has shown that breastfeeding could lead to a 13 per cent reduction in deaths of children under five if infants were exclusively breastfed for 6 months and continued to be breastfed up to two years.

Breastfeeding also plays an important role in preventing stunting (low height for age), a condition that can cause irreversible physical and cognitive damage, and which is viewed as a key indicator reflecting inequities in society. Given its critical importance, UNICEF firmly supports all efforts to accelerate comprehensive action to improve breastfeeding rates globally, in every country and with a particular focus on reaching the most disadvantaged and hard to reach populations.

“Breastfed is best fed, whether the baby is born in Uganda or England, the Philippines or Canada,” said Lake.

Women generally have received information about the importance of exclusive breastfeeding when they go for antenatal care visits, or after they deliver their babies. That is why community health networks should have staff that not only possess updated knowledge and skills to support mothers to start breastfeeding, but also offer guidance and clarification on how to sustain exclusive breastfeeding for the first six months and to continue to breastfeed until two years and beyond.

Yet, while breastfeeding rates in the developing world are on the rise in two-thirds of countries with data, millions of infants are not benefiting from this life-saving practice.

In the Philippines, UNICEF is working with the government, the private sector, NGOs, breastfeeding advocates and mothers to create an enabling environment for mothers to breastfeed. Through continuous advocacy, helping peer support networks, reaching out to mothers in communities and workplaces, supporting human milk banks and enforcement of the Milk Code, UNICEF helps promote a breastfeeding culture in the country.

‘It’s clear we need to take breastfeeding awareness to every corner of the country, from cities to rural communities. Not just mothers, but fathers, in-laws, teachers and business leaders all have a role to play in supporting a breastfeeding culture in the Philippines. In doing so, they are giving infants and young children the best possible chances of a healthy, secure start in life’, said Vanessa Tobin, UNICEF Philippines country representative.

UNICEF embraces the idea of using all possible means of communication and encourages others to do the same, using the opportunity of World Breastfeeding Week to trigger action the whole year round. UNICEF Philippines will have a month-long celebration with the Department of Health, the World Health Organization, other government agencies, corporate partners, NGOs and mothers to spread the word about the benefits of exclusive breastfeeding for six months and continued breastfeeding for 2 years and beyond.

This year’s celebration emphasizes the role that every member of society, especially fathers, can play to raise awareness about breastfeeding – a natural and nurturing start to life for infants and mothers. It also emphasizes that communication on breastfeeding should take advantage of non-traditional and newer communication tools such as social networking, blogs, mobile phone technology, the arts and flash mobs.

About UNICEF
UNICEF is on the ground in over 150 countries and territories to help children survive and thrive, from early childhood through adolescence. The world’s largest provider of vaccines for developing countries, UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and AIDS. UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments. For more information about UNICEF and its work visit: www.unicef.org
In the Philippines for over sixty years, UNICEF works through partners to reach disadvantaged children and communities to ensure children are healthy, educated and protected from harm. UNICEF is quick to respond in emergencies to ensure affected communities are reached and provided with services from local governments and other service providers.
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