Events Archive

My coverage of family-oriented events in and around the Metro.

Sensodyne Mouthwash and #SayNoToNgilo “Great Little Moments” Campaign

Ngayon ko lang nalaman that 9 out 10 Filipinos suffer from pangingilo. I occasionally suffer from that but I have learned to endure that.. tiis tiis or huwag uminom or kumain ng mga bagay na nakakangilo, one is cold water! Eh sa init ng panahon lately, how can you resist a glass of super cold water? I can’t, kaya sorry muna sa ngipin ko 🙁 That “Great Little Moments” like of drinking cold water, I can’t even enjoy with pangingilo no?

That’s why during the GSK Fights to Stop Teeth Sensitivity with “Great Little Moments” Campaign and new Mouthwash Launch, when we were asked to upload our very own #SayNoToNgilo moment, I posted this one:

A true epitome of enjoying life’s “Great Little Moment”! And we won the contest for that day! COOL! I seldom won contest, alam nyo yan, and when it happens, bongga talaga! Remember Electrolux event? This time, the price is a buffet voucher for 2 at Circles, Shangrila Makati, made more bongga because, as we went up the stage to receive the award (together with Donna), guess who helped me? Sensodyne endorser, Luis Manzano, nonetheless!

eh look at my arms, parang na twist yata ng husto ni Luis! LOL

The Sensodyn “Great Little Moments” campaign encourages consumers to enjoy their “Great Little Moments” like they used to now that they are free from sensitivity. And tocomplement its dental care line and help promote the expert sensitivity regimen, Sensodyne now introduces its new mouthwash that gives not only the benefits of your regular mouthwash but also pangingilo relief.

According to Dr. Rannier Reyes of the Philippine Periodontal Society, “Having sensitive teeth can mean anything from getting a mild twinge to having severe discomfort that can last for several hours. It can also be an early warning sign of more serious dental problems.”

Sensitive teeth occurs when the layer of enamel becomes thin and exposes the softer dentine underneath. This soft layer makes up the inner part of the tooth leading to the tooth’s nerve center and triggers the pain you feel.

Other things that can cause sensitive teeth are:

Brushing too hard or using a hard bristled toothbrush
Teeth grinding
Gingivitis (gum disease)
Receding Gums

Last year, GlaxoSmithKline, the makers of Sensodyne, the #1 sensitivity toothpaste in the Philippines which is also recommended by dentists, spearheaded the “Say No to Ngilo” advocacy where dentists, consumers and Sensodyne came together to enjoin everyone to heed the call to take action to no longer endure the discomfort of pangingilo.

This year, GSK and Sensodyne takes the advocacy a notch higher with the launch of “Great Little Moments” digital campaign which encourages Filipinos not only to “Say No to Ngilo,” but also share their experiences after converting to Sensodyne and how they are able to fully enjoy their great little moments sensitivity-free. I will be posting more about this campaign and the contest!

“For those who have sensitive teeth like me, I know you’d agree that it is not something you can just ignore. Sensitive teeth can ruin the mood of any romantic date, or stop you from enjoying those unforgettable moments with your loved ones,” Sensodyne brand ambassador, Luis Manzano shares.

Eduardo Cimafranca, Group Product Manager – Oral Care, Gianina Fortun, Associate Product Manager – Oral Care, Heather Pelier, Incoming General Manager, Gikki Martija, Marketing Director, GSK

Heather Pelier adds, “Our message is simple, there is no need for sensitivity to impact anyone’s life. Making a simple change to one’s oral care regimen will make a real difference. Now that Sensodyne has reached out to more Filipinos who used to just endure the pain, we want to encourage them to tell their stories now that they can enjoy their favorite food and drinks and fully enjoy the eating moments with their family and friends without fear of pangingilo.”

The new Sensodyne Mouthwash is the perfect partner for Sensodyne toothpaste in saying no to pangingilo. Sensodyne Mouthwash is alcohol free and is available in two variants, Cool Mint and Extra Fresh 250mL. SRP of Sensodyne mouthwas is Php165 and available in major supermarkets and drugstores nationwide.

Don’t let the pain of sensitivity get in the way. Say No to Ngilo and Yes to those Great Little Moments!

Max’s Opens 146th Store: Max’s Kapitolyo

We had the chance to join the opening of Max’s Kapitolyo! Yay!!! Another Max’s branch in PASIG!!!

It’s very near Capitol Commons and they have their own parking at the basement.

So hindi ko na kayo i se sales talk about Max’s Restaurant ha, alam naman natin na it’s every Filipino Family’s favorite restaurant.

Grabbed this photo from Tetcha (Pensive Thoughts)

photo from Bright Idea

This May 30, another Max’s branch will open. Say hello to Max’s Cauayan, Isabela!

A Timeless Mother’s Day Celebration With Downy

To be invited by a brand I truly trust for a Mother’s Day celebration is big deal for me. BIG DEAL. Specially knowing that most of my friends will also be attending the said event.

We were reminded, not just once, to wear something chic to fully enjoy the event.. I wore a simple black dress and wore pearls on my neck…the pearls did it! Guji serenaded me:

EDIT>>> here’s the digital copy of my photo… for the first time, ang photogenic ko! Thank you again Downy!

*All photos with the same quality came from the agency.

Well, actually, all moms who attended the event were asked for a few shots (with a little styling and pose tutorial!). Little did we know that these photos will be displayed as Guji Lorenzaga serenaded us with some classic songs. A printed copy was also given to us!

And since my two older boys were with me during the event, I can’t miss the chance to have a photo ops with them:

Of course, a photo ops ala Familia Zaragosa with the Kumare Club..

I had another photo with my two friends but I don’t have a digital copy (I have a digital copy na! LOOK!). Truth of the matter is, if I had more time, I would have had more photos with my mommy blogger friends. As I have mentioned earlier, most of the attendees are my friends.

This Mother’s Day celebration is Downy’s initiative to introduce the newest in Downy Parfum Collection. A combination of playful notes of citrus fruits, scent of flowers and a a trace of musk and sandalwood, Downy Timeless provides a classic scent that mirrors how a mother’s love never goes out of style, said Deirdre de Padua, P&G Communications Manager.

The first time I tried Downy Timeless a week ago , I was moved. The scent it leaves to our clothes evokes a certain feeling of familiarity, of being home, of timeless love. It’s hard to explain, you have to try it to really know what I am talking about. It will make you want to just hug and smell your clothes!

After the event, we got to take home a few P&G products and to my surprise, Olay Regenerist is included on our kit: