They say pen is mightier than sword, but there’s nothing more powerful and persuasive than letting your kids write and draw their dreams, in the most creative way.

The ability to creatively express one’s thoughts and feelings by putting ideas from pen to paper is perhaps the most important stage in a child’s development. Visualizing, drawing and finally displaying their creation is a fundamental stepping stone used by parents and teachers to build a child’s confidence and self-belief.

BIC®, founded in 1945 in France, has always been passionate about being part of the daily lives of millions of consumers. From their time-honored mission of making simple, inventive and reliable products, BIC® has always been advocating the importance of handwriting and drawing as essential factors in a child’s development. Here in the Philippines, BIC® recently launched BIC® Kids to encourage children to use their imagination to develop and enhance their motor skills, concentration, and creativity.

A collection of writing and coloring products especially designed for children aged two to ten years old, the BIC® Kids’ line comprises of high-quality yet affordable products that are all compliant with EN71 European toy industry standard.

Amongst their list of top-notch tools are the erasable and washable felt pens so kids can create fun effects and correct their mistakes on paper (or on their clothes); the wood-free Evolution™ coloring pencils range that are extra-resistant to breakage, do not create splinters and easy to sharpen; and the break-resistant wax crayons that do not stain on hands.

This back-to-school season, start your young ones on their first-ever writing and drawing adventure. Let their imagination run free and their creativity explode on paper. Allow them to play with color, doodle, make mistakes, and get messy. The future is brightest for those who find joy in creating something out of nothing and putting their dreams in writing. Together with BIC® Kids, let’s work hand-in-hand to start drawing a brighter future for the kids!

HOOQ, the largest Video on Demand service in South East Asia, has partnerships with the biggest names with kids’ entertainment—Nickelodeon, Nick. Jr., Kids Like Us, Hasbro, Turner and MoMedia—to bring some of the most popular kids titles into is catalog.

“HOOQ continues to deliver premium content for everyone in the Filipino family, and this includes entertainment for kids. This is why we continue to expand our catalog for kids,” said HOOQ Philippines Content and Programming head Jeffrey Remigio.

So while moms watch their favorite shows like “Grey’s Anatomy” and “Once Upon A Time” and dads go for “Arrow” and other action shows and movies, the kids can also enjoy HOOQ’s personalized content.

Now available on HOOQ are “Adventure Time,” “The Powerpuff Girls” and “Ben 10.”

On June 7, HOOQ will air the Emmy-nominated show “Ben 10 Alien Force,” the second iteration of the Ben 10 franchise and the sequel of the original Ben 10 series.

“Regular Show,” a fantasy cartoon for older kids, will air on June 7.

HOW TO GET HOOQ

It’s easy to get HOOQ’d. Customers can simply download the HOOQ app from Apple Store or Google Play, sign up or log in, to access HOOQ’s extensive library of Hollywood and Asian hits.  Smart users can enjoy a 30-day free trial. Globe mobile users can enjoy a 45-day free trial. Globe customers can get to try HOOQ for up to 60 days on selected mobile and broadband plans. Find out more and sign up today for a complimentary trial at www.hooq.tv.