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“Love To See Change” Essilor’s World Sight Day Campaign

Here’s a campaign na hindi ko papalagpasin ikampanya, mainly because I have an eye problem (and so are my kids). And I know that it comes with an expensive price tag. So happy that Essilor is observing World Sight Day by launching a campaign called, “Love to See Change.” It’s an online program that encourages everyone to commit to having their eyes checked within the year.

Love To See Change

“Love To See Change” Essilor’s World Sight Day Campaign

Essilor’s “Love to See Change” invites Essilor employees and the general public to pledge their commitment to have their eyes checked through the website, www.lovetoseechange.com/en/ starting October 13 through the end of 2016. For the first 100,000 users who will make a pledge, the Essilor Group will donate $1 on their behalf in favour of a local initiative that supports healthy vision for those in need.

Every year, Essilor actively participates in WSD initiatives for the promotion of good eyesight through various programs and events held across different countries around the world. In 2015 alone, the company has initiated an astounding 23,284 vision tests in more than 49 countries worldwide. This is in line with Essilor’s mission of improving lives by improving eyesight.

World Sight Day is organized by the World Health Organization and is observed annually every second Thursday of October. It is a part of a global action plan aimed at decreasing needless visual impairment, generating data about the magnitude and causes of visual impairment and encouraging nations to adopt eye health policies.

 

Love to See Change

Be a part of this campaign and it starts with you taking a pledge. I already did!

Learn more about Love to See Change at www.lovetoseechange.com/en/. For more information about Essilor Philippines, visit www.essilor.com.ph.

Leave a Comment Filed Under: Advocacy, PERSONALLY PEHPOT

How To Write An Effective Product Review

Writing a product review is easy di ba? But how do you know if your post is effective or if it really made an impact to your readers? Is your review influential enough? Chos! How To Write An Effective Product Review? I asked myself about this more than a hundred times. I never really got the answer until I started reading product review posts. That’s how I learned how to create a product review that is moving and interesting.

How To Write An Effective Product Review

Let’s just be clear OK? When I say effective, it means it made an impact to the reader. It doesn’t need to be convincing, it should make you readers think and consider. That’s how I mean by effective. I believe that a product review should cover 5 basic talking points for it to be very effective.

How To Write An Effective Product Review: 5 Talking Points

  1. Information about the product which includes the price, where you got it and where your readers can buy it. Also include the demography of the product. Is it for female only? Age restrictions? Health restrictions?
  2. How to use the product. If you can include a video, the better.
  3. What you love the product. Mention at least 3 things you like about the product.
  4. What you do not like about the product/ area that needs improvement.
  5. Your recommendation? Would you buy it again? Is it worth your money? Would you recommend your readers to buy it?

Aside from the 5 talking points, never post your product review without a photo. It should not be blurry. Use as much lighting as you can. Take a photo of the product outside or create a DIY photo box for products.

Lastly, you need to be really honest with your review. Do not sugarcoat it, readers can tell if you’re lying. And it is always wise to disclose if the product review post is sponsored or not.

Leave a Comment Filed Under: BLOGGING, Tips and Tutorials

Fight Smelly Clothes With #DownyBoomBoomPow

Sa lahat ng poll na ginawa ko, ito ang pinakapatok: Anong amoy ang pinaka ayaw mong kumakapit sa damit mo?

52 shares and 139 comments.. marami talaga ang ayaw sa mabahong damit. Bad trip naman talaga di ba? Yung tipong kakaligo mo lang tapos lalabas ka ng bahay, wala pang 30 minutes amoy usok ka na. Nyaaaay

In a recent survey on malodors, the top 10 tough malodors on clothes are:

  1. vehicle exhaust
  2. cigarette smoke
  3. smoke from burning garbage
  4. sweat and body odor
  5. wet socks
  6. kulob
  7. fried fish
  8. barbecue
  9. garlic
  10. Onions

I know you have been waiting for this moment, for me to announce the winner of my Malodors poll. Lahat kayo may tama and the winner was not chosen based on her/his answer, swerte swertihan lang ba. Soooo here it is:

Now let’s talk about how we can eliminate these malodors on our clothes. Alangan magbihis ka maya’t maya di ba? In a not so recent event, we got the chance to expereince malodors on our clothes. Akalain nyong nag ihaw si Chef JP Anglo sa harap namin. Imagine a not so big room with like more than 20 people tapos may iniihaw na liempo at isda. Kumusta di ba? Before the cooking demo, pinag suot kame ng apron, some got the blue, some the pink one. You guessed it right, the other apron may downy, the other one wala. And we were surprised with the result! Nakakaloka ang baho nung apron na walang Downy. ANG BAHOOOOO talaga! The other one, ang linis pa rin ng amoy!



Here’s an explanation how Downy works:

The newest technology from Downy softener contains the breakthrough Malodor Removal Technology which does not just “mask” malodor with aromatic ingredients, but effectively eliminates tough malodors which stick to clothes completely.. This prevents the odor-causing material from being released again.  The Perfume Micro Capsules, which are spread and embedded on fabric while washing, will help bring back the refreshing fragrance on clothes. Together, the Malodor Removal Technology and the Perfume Micro Capsules harmoniously work to help neutralize all tough smells and create longer lasting fragrant smells on clothes every time the fabrics are rubbed.

This innovative product formulation is also complemented with modern and colorful product packaging for all five Downy fragrances:

  • Sunrise Fresh (for quick drying, even indoors)
  • Antibac (to keep germs away for the whole family)
  • Garden Bloom (for wonderful floral freshness)
  • Single Rinse (for quick rinsing with less water)
  • Baby Gentle (for the safety of sensitive baby skin)

And that’s how you fight malodors on your clothes with #DownyBoomBoomPow. Watch how me and Sofi fight amoy palengke in our clothes:


The new Downy with the Malodor Removal Technology and the Perfume Micro Capsules are now available in supermarkets nationwide. More information can be found on www.facebook/downyphilippines or follow the conversation online with the  hashtag: #DownyBoomBoomPow

Leave a Comment Filed Under: HOME & LIVING, House and Home, Laundry

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