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Kim Chui For Nature’s Way Aloe Vera System

I am not really into attending shampoo brands launch, specially if it’s in QC (grab pa lang pulubi na ako hahaha) but I am really curious with Personal Collection and their products. Nature’s Way Aloe Vera System being one, so tara, attend tayo ng Personal Collection Nature’s Way Aloe Vera System event as they launch Kim Chui as their endorser:


Being a famous celebrity, Kim knows a thing or two about beautiful hair. From rocking soft waves, everyday up-dos and free-flowing hair, to red carpet-ready hairstyles, Kim only trusts Nature’s Way Aloe Vera System to keep her crowning glory strong and healthy so she can take on the world with confidence.

“Dapat maganda ang hair kasi diyan nanggagaling ang confidence mo, kasi kung hindi ka masaya sa hair mo, hindi ka rin confident,” Kim shares. “Hair is one of the most important tools in being a confident woman.”

“Kim is the perfect face for Nature’s Way Aloe Vera System because, like our well-loved ingredient aloe vera, Kim is one of the most adored artists of our time. With her cheerful personality, natural confidence, and the effort she puts into everything she does, Kim perfectly represents what Nature’s Way stands for,” says Nikki Blanco, Senior Brand Manager for Nature’s Way Aloe Vera System. “I am proud that she is part of the Nature’s Way family, truly an inspiring example of a modern and confident woman with amazing hair.”

As the new endorser of Nature’s Way Aloe Vera System, Kim will appear in all elements of the brand’s marketing campaigns including print, digital advertising, in-store displays, social media, events, etc.


Watch behind-the-scene footage of Kim’s first Nature’s Way Aloe Vera advertising shoot

For more information, visit www.personalcollection.com.ph. To see upcoming content of Kim Chiu for Nature’s Way Aloe Vera System, follow PCDSI on Instagram at www.instagram.com/pcdsiofficial, become a fan on Facebook at www.facebook.com/pcdsiofficial, and subscribe on YouTube at www.youtube.com/user/pcdsiofficial.

 

1 Comment Filed Under: BLOGGING, EVENTS, EVENTS COVERAGE, Promotions

Hakab Na! 2019 National Breastfeeding Awareness Month

This is my first time to attend Hakab Na organized by Breastfeeding Pinays. Last year, I was able to attend Hakab Na by Rizal Mammas and it was a very memorable experience. I can’t explain the joy of being surrounded by moms who have the same beliefs as you. That moment when everyone latched at the same is really magical. Pero alam nyo, ang breastfeeding is not magic. All you need is the will to do it and a supportive community. And I am so glad that this year, nakasama ako sa Hakab Na! 2019 sa SMX Convention Center together with the padede moms from my mommy club: Mommy Blogger Pehpot MOMMY CLUB. Please watch our video:


What is Hakab Na! 2019? What is it all about?

Breastfeeding Pinays (BFP), Department of Health (DOH), SM Cares, United Nations Children’s Fund (UNICEF) with funding from Korea International Cooperation Agency (KOICA) and World Vision celebrate National Breastfeeding Awareness Month with Hakab Na! 2019, an annual breastfeeding event that gathers hundreds of mothers who will latch their babies at the same time for at least a minute.

Optimal breastfeeding has the potential to significantly reduce child mortality more than any other preventive intervention. Scaling up breastfeeding to a near-universal level could prevent 823,000 child deaths per year globally, according to the scientific journal The Lancet. By supporting mothers to practice proper breastfeeding, nearly 50% of diarrhea episodes and a third of respiratory infections would be avoided. Breastfeeding has also been found to reduce the risk of childhood obesity and diabetes in children.

Breastfeeding is also associated with a lower risk of breast and ovarian cancers for nursing mothers later in life. The Lancet estimates that 20,000 deaths from breast cancer death could be prevented annually through optimal breastfeeding.

Hakab Na! 2019 brings together families, breastfeeding support groups, advocates, government, and non- government organizations. This year’s theme “Lakas ng Magulang, Sigla ng Pagpapasuso – Kalusugan, Nutrisyon ng Kabataan para sa Kinabukasan” has been localized by the DOH for the Philippines based on the global theme “Empower Parents, Enable Breastfeeding” from the World Alliance for Breastfeeding Action. The gathering serves to encourage a dynamic exchange of ideas on providing proper information and support to Filipino mothers and their families to enable them to breastfeed, and practice good infant and young child feeding.

“Breastfeeding Pinays believes that a successful breastfeeding campaign requires a concerted effort among the government, non-government organizations and communities. Together, we can empower breastfeeding moms by assuring them that what they are doing is very valuable as it gives their children the best start in life,” shared Abie Co-Floreza, President of BFP.

The early years of a child are critical for brain development and physical growth. Studies have shown that non- breastfed children’s brain development can be negatively impacted. The first two to three years of life have a life-long effect on a child’s future impacting on health, education, wellbeing and earning potential in adulthood. In the Philippines, only 29% of infants are exclusively breastfed up to 5.9 months. WHO and UNICEF urge parents and caregivers to initiate exclusive breastfeeding and continue breastfeeding up to at least the first two years or beyond. We should consistently provide mothers the right information about the benefits of breastfeeding as well as provide supportive environment to breastfeed her baby anywhere, especially at home and in the workplace.

SM Cares Marie Bernadette D. Velasco, Program Director of SM Cares Program on Women and Breastfeeding Mothers, shares, “We envision our community of mothers to consider SM as their second home. SM strives to be a mall for all and continues to support the mothers and women in communities where our malls are present.”

Rommel V. Fuerte, Executive Director of World Vision Development added, “There is a need to sustain the efforts that we have collaboratively implemented to make #BreastmilkForTheBest realized and that laws that protect, promote and support optimal breastfeeding are strengthened. We need to include every member or the community to join us in in helping the government monitor the implementation of these laws and that violation are reported.”

“Investment in public health policies and programs that protect, promote, and support exclusive breastfeeding during the first six months of a child’s life and continuing breastfeeding with safe and appropriate infant and young child feeding practices is grounded on the education and empowerment of parents, communities, and even workplaces” notes Health Secretary Dr. Francisco T. Duque, III. “It is part of the few most cost-efficient and high-impact multi-sectoral interventions our country can count on in combating stunting and malnutrition, along with the care for the health and nutrition of our women of all socio-economic and cultural backgrounds.”

There are a number of actions that the government, civil society organizations and communities can take to protect, promote and support every Filipino child’s rights to survive and thrive. Strong foundation on the practice of exclusive breastfeeding and complementary feeding practices, coupled with support given at the right time, can ensure children’s proper health and development, and allow them to achieve their full potential.

When parents and supporters have the correct information and support, they are empowered to exclusively breastfeed and continue breastfeeding to give sufficient nutrition to their children. This benefits the children, and the society as a whole.

Leave a Comment Filed Under: BLOGGING, EVENTS, EVENTS COVERAGE, Promotions

Lea Salonga Instashines with a Musical Tribute

Globally acclaimed artist and Filipino icon, Lea Salonga, returns home this August as she stars in her first-ever laundry musical – “When I Shine With You”, telling the story of Lea’s most iconic pieces of clothing and how they keep shining anew.

To celebrate and recognize Lea’s mark in the Philippine music industry, the new Ariel Instashine produced a one-of-kind musical that brought her fans nostalgic joy, as she serenades them with a renewed rendition of a classic OPM song, ‘When I Met You’ by the Apo Hiking Society. Lea is joined by some of her students from The Voice, Leah Patricio, Esang de Torres, and Mica Becerro who pay tribute to their coach as they relive Lea’s journey through some of her memorable clothes in the past – as these clothes make their way back on stage and shine as if they are new.

World-class talent Lea Salonga serenades the crowd as the new Ariel Instashine’s ambassador last August 1, Thursday, in her first-ever laundry musical that showcased her most iconic pieces of clothing and how she continues to keep them shining anew.

Lea Salonga is now part of Team Ariel
Ariel recently launched Lea Salonga as its newest addition to the growing Ariel family. Lea is the ambassador for the new Ariel Instashine – the next generation of detergent that promises to make old clothes look new again in just one wash.

“We are delighted to welcome Lea Salonga to Team Ariel as we launch our New Ariel Instashine – the world’s first detergent with Power Boosters. Lea represents progressive Filipinas who continue to shine not just in the Philippines, but also on the global stage.” shares P&G Asia Regional Brand Communications Lead Louie Morante.


When I Shine with You is a sensorial, nostalgic journey
Every piece of clothing has a story. In this one-of-a-kind musical, Lea takes us on a journey down memory lane by telling the story behind some of her most treasured clothes in her iconic roles. With a history of more than four decades in the industry, Salonga had her first break at 9 years old when she played the title role in Annie in 1980.

“Annie was my first big break. I was 9 then and felt a big mix of happy, scared and really just enjoying myself. Tt’s why I kept my dress after all these years: to remind myself of that girl who believed she could shine,” Salonga shares.

Since her debut, Salonga appeared in a number of theatre productions and had several television projects until 1989 when she was selected to play Kim in the debut production of the musical Miss Saigon in London. This role earned her the title as the first woman of Asian descent to win the Tony Award for her excellence in live Broadway Theatre in 1991.

She adds, “I had no idea how demanding it was going to be to play the role of Kim. As a teenager, I found it worth it because it pushed me to be more creative and thoughtful with my craft. That’s why I’ll always find the shirt I wore to the audition memorable. It may seem like a simple white one but it means a lot to me – it was the one that helped me shine and live my dreams.”

Among all the roles she played and amid her past accomplishments, Salonga takes pride the most in being a mom to her daughter Nicole, “There’s so much love and reward in being a mother. It’s definitely a new chapter for me, and one of the best roles that I have the privilege of playing.”

Reminiscent of the new Ariel Instashine’s clothes renewal benefit, the musical sparked a renewed sense of inspiration as Salonga relived the highlights of this true-to-life musical journey through her memorable clothes – from when she played Annie, to her white shirt during her audition for Miss Saigon, and an apron she got when she was a new mom.

“Through stains and messy times in the kitchen, this apron marks one of my life’s biggest role – being a mom to Nicole. It’s the role that no one could have ever prepared me for. It’s continuous hardwork but it brought so much joy and love to my life. It’s inspiring me to shine brighter every day for my family,” Salonga says.

New Ariel Instashine-produced laundry musical featured Lea Salonga’s The Voice mentees Esang De Torres, Mica Becerro and Leah Patricio who played the roles Annie, Miss Saigon, and Lea as a mom, respectively; and joined by digital parenting icons Cat Arambulo-Antonio, Kelly Misa-Fernandez and Maggie Wilson-Consunji

(L-R) The Voice mentees Esang De Torres, Mica Becerro, Leah Patricio, P&G Asia Regional Brand Communications Lead Louie Morante, new Ariel Instashine ambassador Lea Salonga, P&G Philippines Media Manager Arthur Pena, P&G Senior Purchasing Manager Phoebe Ng, fashion icon Cat Arambulo-Antonio, British-Filipino TV personality, model, TV host, vlogger Kelly Misa-Fernandez, British-Filipino TV personality, actress and entrepreneur Maggie Wilson-Consunji

These iconic clothes were brought back to life and showcased though Ariel Instashine’s Renewed Collection on stage. Along with Lea were her mentees from The Voice, singers Esang De Torres, Mica Becerro and Leah Patricio – and digital parenting icons Maggie Wilson, Cat Arambulo and Kelly Misa, who also had their own memorable pieces displayed in the collection to attest to the superior cleaning benefits of the new Ariel Instashine.

A whole new detergent world

Launched in June, the new Ariel Instashine is the most recent laundry detergent innovation from Ariel. As the first-in-the world detergent with power booster beads, the product provides superior cleaning and stain removal in just one wash that helps make clothes look new again.

“We launched the new Ariel Instashine in the PH market in high hopes of addressing the highest standard of cleaning our consumers wants – cleaning clothes like they are new again. This is the world’s first detergent with power boosters to remove the toughest layers of stains and make your clothes shine anew in just 1 wash. As with our commitment to elevate the level of clean in laundry, we also hope to uplift our spirits through keeping clothing pieces valuable and timeless like Lea’s iconic pieces from her roles as Annie, Miss Saigon and as a mom,” concludes P&G Country Category Leader, Laundry Philippines, Ray Pine.

It’s a long ongoing journey for Lea filled with milestones that continue to give pride to the Philippines. Ariel celebrates this true Filipino icon as she shines for all of the Filipinos here and all over the world.

To find out more about When I Shine with You, the new Ariel Instashine and how you can make your old clothes look new again in one wash, follow the hashtags #NewArielInstashine, #InstaBagoin1Wash and #WhenIShineWithLea online.

Leave a Comment Filed Under: BLOGGING, EVENTS, EVENTS COVERAGE

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