TAGUIG CITY, Philippines. March 13, 2026 — The Philippine Dental Association (PDA), Philippine Association of Registered Dental Technologists (PARDTI), and leading oral health care brands Sensodyne and Polident have launched “Ngiting Tagumpay,” a nationwide oral health advocacy that aims to empower Filipinos to better understand and address common dental issues such as tooth sensitivity and tooth loss.

‘NGITING TAGUMPAY’ OFFICIALLY LAUNCHED. Haleon, together with dental partners PDA and
PARDTI, alongside key trade partners, introduces Ngiting Tagumpay, a nationwide initiative that aims
to help more Filipinos care for their oral health through education, community outreach, and access
to proper dental care. (L-R) Content creator and host Macoy Dubs, PARDTI President Gil Campana, Southstar Drug
Marketing Manager Frazdic Sta Ana, Robinsons Merchandising Director, Non-Food – Naila Dela
Cueva, Haleon Philippines General Manager Maimai Madrid-Punzalan, Mercury Drug Corporation
Vice President of Merchandising Cora Lim, Watsons Senior Manager for Sustainability Lexy Cloma,
PDA President Dr. Lucilo Niñal Jr., and celebrity host Tuesday Vargas.

Launched ahead of World Oral Health Day at Market! Market!, Ngiting Tagumpay will travel to major cities across the country to offer free dental consultations, oral health education, and essential procedures. The program will also provide 1,500 free dentures to beneficiaries—helping restore confidence and quality of life.

The initiative is in response to major oral health concerns in the country—research from Sensodyne finds that 6 out of 10 Filipinos experience tooth sensitivity, which can lead to discomfort when eating hot, cold, or sweet foods. Meanwhile, studies from Polident report that only about 11 percent of Filipinos who need dentures actually wear them, highlighting a gap between oral health needs and treatment.

Through expanded education campaigns, community outreach, and access to dental care, Ngiting Tagumpay seeks to empower Filipinos to take more proactive steps to protect their oral health.

Bridging the incidence and treatment gap

Dental professionals say that awareness and early care are critical to addressing these issues.

“Many Filipinos tend to delay seeking dental care until symptoms become more difficult to manage,” said Dr. Lucilo Niñal Jr., President of the Philippine Dental Association.

“Conditions like tooth sensitivity or tooth loss are common, but they can often be addressed effectively when people are informed and receive timely care.”

He added that public education remains an important part of improving oral health outcomes.

“World Oral Health Day reminds us that prevention and early treatment play a crucial role in maintaining overall health. Through programs like Ngiting Tagumpay, we can reach more communities with reliable information while connecting them to proper dental care. Our continued collaboration with Haleon also reflects the value of working with partners who prioritize science-based solutions and responsible health advocacy.”

The platform builds on four years of strong collaboration between the PDA, PARDTI, and Haleon, maker of Sensodyne and Polident, where purposeful dental efforts such as caravans have reached thousands of Filipinos with free consultations and education on tooth sensitivity.

Their “Oplan Balik Ngiti” program likewise provided denture assistance to 5,600 individuals, directly improving their comfort, confidence, and oral health outcomes.

Commitment to everyday health

For Haleon, the launch of Ngiting Tagumpay reinforces an unwavering commitment to improving everyday health for Filipinos through trusted brands and partnerships.

“We at Haleon are proud to support World Oral Health Day because we believe every Filipino deserves access to quality dental and denture care,” shared Maimai Punzalan, General Manager of Haleon Philippines. “A healthy smile makes a real difference in people’s lives, from finding success in their livelihoods to sharing moments with loved ones.”

“We’re proud to work alongside the Philippine Dental Association and PARDTI to bring this advocacy to life. Through Sensodyne and Polident, we hope to help even more Filipinos achieve their true Ngiting Tagumpay.”

The launch event also drew support from community advocates and digital creators, who helped amplify the initiative’s message. Among those present were content creators Macoy Dubs and The Aguinaldos, who attended to encourage Filipinos to pay closer attention to their oral health and adopt simple habits that support healthier smiles.

Support for Sensodyne and Polident helps strengthen ongoing efforts to expand oral health education and denture-giving initiatives across the country. Learn more about the advocacy through Haleon’s ecommerce page: https://shopee.ph/haleonph.

About Haleon

Haleon is a global leader in consumer health, driven by its purpose of delivering better everyday health with humanity. Its portfolio includes some of the most trusted and well-loved brands across multiple health categories. These include Sensodyne, the leading toothpaste for sensitive teeth; Centrum, the world’s most studied and trusted multivitamin; and Polident, the leading denture care brand. Other well-known brands such as Robitussin, Calpol, Caltrate, and Scott’s further strengthen Haleon’s commitment to helping consumers manage their everyday health needs.

In the Philippines, Haleon continues to bring this purpose to life by making science-led, high-quality health solutions accessible to every Filipino household, empowering people to take charge of their health with confidence and care.

For more information, please visit www.haleon.com

About PDA

The Philippine Dental Association is a non-stock, non-profit association founded in 1908. It has an active membership of more than 15,000 from its 95 chapters nationwide. Its vision is to be the leading national institution in oral health.

Stock up on URC favorites that help keep you energized from 9 to 5.

Busy days at work often mean jumping from one meeting to another and racing through deadlines. On days like these, it helps to have your own snack stash within reach—your trusty office drawer essentials that help you stay focused, feel energized, and ready for anything the workday throws your way.

Because let’s face it: hunger can strike anytime. And when it does, you’ll want something quick, satisfying, and delicious. The right snacks (and drinks!) don’t just help curb hunger—they make those in-between moments at work a little more enjoyable and convenient.

Here are some snacks to fill your office drawer with:

Magic Creams Choco

A familiar favorite for breaktime. Whether you’re taking a quick pause between tasks or enjoying a well-earned break, Magic Creams Choco offers a crunchy and creamy treat that makes breaktime more satisfying.

Mang Juan

Craving a bold, crunchy snack? Mang Juan’s big flavors and satisfying crunch make it a standout choice for your office drawer—especially when the 3PM slump hits and you’re looking for something exciting to snack on.

Cream-O

Sometimes, all you need is a sweet “me-time” moment. Cream-O cookies are perfect for destressing in between tasks—because even the busiest days deserve a chocolate break.

Wafrets

Compact, chocolatey, and easy to slip into your bag or drawer, Wafrets are great for when you’re craving a little something sweet but don’t have time to step away from your desk.

Presto Peanut Butter Sandwich

Hearty and satisfying, Presto gives you that peanut-buttery bite to tide you over until your next meal. It’s a quick fix for those long stretches between breakfast and lunch—or lunch and dinner.

Cloud 9

Got one more task before clocking out? Take a well-deserved pause with a Cloud 9 bar. With its satisfying blend of chocolate, caramel, and peanuts, it’s a simple treat that lets you slow down, savor the moment, and recharge before getting back to your day.

Great Taste Choco

For coffee lovers who enjoy a hint of chocolate, this instant powdered mix is a must-have. Just add hot water and enjoy a smooth, creamy cup where rich coffee meets comforting cocoa—kape na chinoco—perfect for easing into the day or keeping you company during late-night deadlines.

Your Snack Survival Kit

Long workdays, unexpected overtime, or last-minute brainstorming sessions? You’ll always be ready if your office drawer is stocked with your favorite URC snacks and drinks. Build your own “snack survival kit” today—and make every workday a little lighter, happier, and more delicious!

Universal Robina Corporation (URC) produces iconic brands such as Jack ‘n Jill Piattos, Cloud 9, Maxx candy, Cream-O, Payless, C2 Cool and Clean, and Great Taste coffee, which have been part of Filipinos’ lives for decades. The newest addition to Dewberry—Dewberry Yogurt Cake—brings a balanced sweetness and fruity flavor for a delightful snacking moment. To learn more about URC, visit its website (www.urc.com.ph), Facebook page (@URCPhilippines), and TikTok account (@URCPhilippines).