Ever Malls ushers 15th year milestone with ‘bigger’ Kiddie Stars talent search and grand ‘Homecoming’

For parents, nurturing their child’s creative gift —whether it be a talent in singing, dancing, acting, or ramp modelling – and witnessing it bloom to its fullest potential is both an aspiration and a shining moment. Over the past 15 years, Ever Malls, through its Ever Kiddie Stars (EKS) talent search, proudly celebrated the fulfillment of young dreams, to be part of the memorable life experiences and successful career milestones of generations of Filipino kids who wish to follow the footsteps of famous movie and TV celebrity idols. This summer, as the metro’s much awaited search for the brightest and most talented fresh faces returns on stage, it is also eagerly welcoming back former Kiddie Stars winners with a grand “Homecoming” anniversary celebration.

While Ever Malls’ talent search has become one of the industry’s longest-running and prestigious pageant competitions, what makes this year’s EKS edition even more exciting, according to Corporate Marketing Manager Ms. Chie Arao-Santos, is the “Homecoming” which will feature former Kiddie Star grandwinners as “mentors” who will inspire and guide their younger counterparts all the way in their journey, from promotions until the Grand Finals of the search.

“This way, the new batch of kids who will be joining the competition will be continually inspired by our past winners, and what Kiddie Stars has done for them,” Ms. Arao-Santos said.

Among the past grandwinners who have began their exciting journey to stardom through Ever Kiddie Stars are Joshua Cadelina, first EKS grandwinner 2004, who became an ABS-CBN talent and starred in many top-rating shows; Nicole Jeremiah Dulalia (2005), who played numerous roles in various TV dramas; Timothy Lambert Chan (2007), who made strides in showbiz doing TV commercials and shows; Ma. Jacie Gwyne Odiver (2007), who became a commercial model and former ambassadress of goodwill for the Mother Earth Foundation where she represented the Philippines in a pageant held in Singapore; Byron Spark Ortile (2008), who pursued his passion for acting as he starred on various TV programs and commercials; and Xyriel Ann Manabat (2008 Grand Winner) who is making huge strides in showbiz today, acting in various movies and top-rating TV programs, the most recent of which is ‘Wildflower’. She also won the Best Single Performance by an Actress award in the 13th Gawad Tanglaw for Television in 2014 and Best Child Actress in the 60th FAMAS Awards in 2013, among many acting accolades.

Apart from enjoying the limelight and the bright prospects of future fame in the entertainment industry, this year’s Ever Kiddie Stars grandwinner will receive Php 350,000 worth of prizes. On top of the enticing prizes and ultimate title of becoming the best, kids entering the EKS are bound to develop essential life skills as the talent search serves as a platform for engaging fun activities that boost their mental, leadership, and artistic abilities as well as social skills and confidence. The 2018 Ever Kiddie Star grandwinners will also be treated to an all-expenses paid trip to Hong Kong as part of the prize.

“Ever Kiddie Stars’ main goal is not just fixated on finding talents and abilities. It aims to lead the way towards astonishing discoveries and experiences; it yearns to help mold and inspire young Filipino children to dream big, to become life-long achievers and accomplished individuals,” said Ms. Arao-Santos.

Ever Kiddie Stars Talent Search Year 15 is open to smart and talented kids aged 4 to 8 years old. Interested participants may still join the remaining screening/audition date on May 5, 2018, 3 PM at the Ever Malls at Commonwealth in Quezon City and Manila Plaza. The Top 7 in the Semifinals will join the Grand Finals set on June 3, 2018 at Ever Commonwealth. Applications forms are available at Ever Malls admin offices or visit Ever Malls’ official FB page for more details. For more information about #EKSYear15 #EKSGrandHomecoming, click the link http://bit.ly/2ozHJww or call 243.2922 or 411-6773. Per DTI FTEB Permit No. 3359 Series of 2018.

Did you know that germs can touch you, even if you don’t touch them?

We all know that germs can be passed through person-to-person contact or touching dirty objects. What many of us don’t know is that germs live in the air, too. If you believe that not touching anything or anyone can keep germs at bay, you better think again.

“#HANGINfection, technically known as Bioaerosols, refers to airborne germs such as bacteria, fungi and viruses that may cause skin reactions and respiratory sickness. Bioaerosols can come from a variety of sources, including soil, organic debris, humidifiers, air conditioners, and even farming and industrial pollution. The human body is also a source of bioaerosols: Shed human skin, coughing and sneezing can all contribute to airborne germs. These can make you sick in unexpected ways. For example, when you sneeze, most of the germs are transmitted at close range, but you need not be close to fall sick, as the smallest particles stay airborne and can travel as far as 20 meters.” says Dr. Pierangeli Vital, Ph.D. Biology (Microbioliogy), University of the Philippines Diliman.

Good thing, Safeguard, Philippine’s Number 1 Family Skin Germ Protection Soap, partners with Pambansang Bae Alden Richards to spread the word about #HANGINfection and how to fight it. The fun part? They didn’t just make it informative. They also made it fun and nostalgic!

The “I Wash It That Way” music video gives a Backstreet Boys hit song a fresh spin to uncover the truth behind #HANGINfection. As told in the music video, #HANGINfection can reach us, including our children, even if we’re not touching anything or anyone. In short, we don’t just touch germs. They touch us, too!

“We know airborne germs are present in outdoor and indoor locations, and only Safeguard provides long lasting protection versus other soaps in the market,” says Ronaldo Puno, President of The Philippine Association of Medical Technologists, Inc. (PAMET).

For more than 50 years now, Safeguard has been providing Filipinos their first line of defense against germs, inhibiting the growth of disease-causing germs up to 24 hours after washing.

Join Alden and Safeguard in spreading awareness about #HANGINfection! Watch and share the “I Wash It That Way” music video on Safeguard’s Facebook and YouTube. Do your share as it matters in the fight against airborne germs. As Alden stresses in the jingle, basta HANGINfection, Safeguard ang protection.