SM Kids Fashion 2014 Summer Collection was launched in a garden themed party at Shine Bakery & Cafe at SM Aura (attended the event with Mommy Levy).
The summer collection includes new styles from Boys Got Style, Little Miss, JusTess and Hello Kitty. Three new brands were also introduced as part of SM Kids Fashion: Elle, Maui and Sons, and Nautica.





Elle takes on a distinct Parisian mood, one that walks on the lighter side of life. Casual with cheeky humor as in pretty polka-dot prints on jackets, jumpsuits, dresses, and skirts, the brand always finds a way to seamlessly combine style-savvy with an unexpected surprise. Trompe l’oeil tees, sports jackets, and cargo shorts also showcase a similar elegant, relaxed feel.

Maui & Sons builds on coll, laidback surf culture, inviting kids to explore and experience the lure of the great outdoors. Tanks, board shorts, and colorful swimwear stand out in neon hues and tropical florals fit for a rocking pool party to a stroll on the beach boardwalk.

Nautica invites kids to sail off into adventure with regatta-themed separates, dresses, and swimwear. Youngsters can feel free to romp and play in lively striped tees and loose trousers and shorts, as well as multi-colored hoodies and printed onesies. Reminiscent of a whimsical and playful life on the coast, the brand invites kids to celebrate the pull of sun, sand, and the cool breeze.