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Wrangler Sun Chaser Spring/ Summer 2014 Collection

Wrangler newest collection- Wrangler Denim Sculpt ( a sub- collection of the Wrangler Denim Spa line)- debuts in the Philippines this April.

Last April 3, in a fashion show held at SM Mall of Asia Main Atrium, Wrangle revealed their Spring/Summer 2014 Collection of Wrangler from its Denim Spa, Sculpt and Keep Cool collections.  Watch the video of the launch:

The new line features jeans that will make you look sexier with its’ body sculpting technology and angled back pockets. It comes in chic colors that radiate a fun vibe. Perfect jeans for summer!

Wrangler also unveiled news styles of shirts and jeans that are inspired by its vintage design and heritage. I need to go to the nearest store and buy more Wrangler stuff! You know how much I love anything vintage or vintage inspired!

“We are very happy to finally reveal the latest Spring/Summer 2014 trends. As an authentic denim brand, Wrangler ensures that the styles that made Wrangler a household name in the denim wear industry will still resonate in the Wrangler products we put out in the market today. We want the Filipinos to enjoy the same Wrangler – high quality and cutting edge – as how it was when it started,” says Marty Tio of Wrangler Philippines. 
 
The Wrangler Sun Chaser Event is in partnership with StyleBible.ph, FHM Philippines, Preview Magazine and Happy Lemon.

Wrangler also announced it’s Sun Chaser Challenge Promo:

The open road calls you, and the rewards have never been higher. Each week we’ll launch a new challenge where we urge you to go out, conquer new ground and share your adventures with us at #WranglerSunchaser. A new week brings new rewards, but our grand prize takes you as far as you desire. Welcome to the Sun Chaser Challenge.

Here’s how to participate:

To win the grand prize, you must first win one of the weekly challenges!

Every week, our Wrangler teams are on the lookout for those who find the true adventurer within. Take our weekly challenge , and share your adventure with us on Instagram. The further you go on the open road, the better your chance. We’re looking for the most stunning, daring and creative photos.

For more details and to keep up with the challenge, check out Wrangler website and Wrangler Philippines Facebook Page.

About Wrangler

Wrangler’s denim heritage goes back to 1904 when Charlie Hudson founded the Hudson Overall Company in North Carolina, US. Wrangler remains one of the world’s best-loved denim brands. Following its 1947 rebranding as Wrangler, the company has continued to deliver outstanding first-in-category innovations as well as its unrivalled denim heritage. Wrangler is part of the VF Corporation, the world’s largest apparel company.
Wrangler stores locations: 
  • 2/F Glorietta 2
  • G/F TriNoma
  • G/F Market! Market!
  • 2/F Gateway Mall
  • LG/F Fairview Terraces
  • G/F Harbor Point, Subic
  • 2/F Abreeza Mall, Davao
  • G/F Gaisano Mall, Davao
  • 2/F Gaisano Mall of Tagum
  • 2/F Centrio Mall, CDO
  • 3/F Mindpro, Zamboanga
  • and all leading department stores nationwide.

11 Comments Filed Under: Fashion, Promotions

New Ipanema Store In Lucena City And Ipanema Sole To Goal Promo

Hello dearies from Lucena City!

Your are very lucky  because the first ever Ipanema store in the Philippines opens in your place! Last March 14, 2014, Ipanema boutique, the first ever of its kind here in our country, rose in Lucena City.

The theme of the new store is laid back, breezy atmosphere with a kick of Southern American vibe, the store promises to showcase nothing but the best and freshest footwear collection! Pick from a range of brightly colored, buttery soft sandals and flip flops and experience what it feels like to be the girl from Ipanema walking along the famous Corcovado beach!

Ipanema store is located at the Ground floor of SM City Lucena, Dalahican Corner Maharlika Highway, Lucena City.

Buy your favorite flip flops and get a chance to watch World Cup 2014 live in Brazil when you buy a pair of Ipanema or Gisele Bündchen from March 15 – May 15, 2014.

How to join Ipanema Sole to Goal promo:

  • Purchase a pair of Ipanema flip flops in any participating store nationwide.
  • Fill up the entry form and enter the promo code from the store.

Ipanema will be lying 3 lucky people to the world’s grandest football fiesta in Brazil!

This milestone was made possible by ELRO Corporation—the company responsible for bringing Ipanema, Grendha and Rider in the country.

Ipanema footwear is also available in BAMBU and in leading department stores nationwide.

Like Ipanema on Facebook: facebook.com/IpanemaPhilippines

24 Comments Filed Under: Promotions

From Grass To Glass: Alaska On How They Produce The Best Quality Milk

If there is one milk that is consistently present on our grocery cart, that would be our favorite Alaska Evaporated and Condensed Milk. Leche flan, sopas, macaroni salad, these are some of our favorite food that uses Alaska. For 40 years, Alaska maintained its quality, best quality milk, may I add. Have you ever wondered why? Here’s something from our friends at Royal FrieslandCampina’s (RFC) on how they maintained the best quality milk, a meticulous processes from the grass to our glasses:

Not all milk is created equal.

Not all milk is produced the same way, and not all milk companies go through the same meticulous processes and thorough methods to produce the best quality milk.

For instance, the Royal FrieslandCampina’s (RFC) group of companies upholds all the wonderful goodness of gifts of nature and combines these with the most modern of technologies to produce nutritious milk.

RFC is a global top 5 dairy company with over 130 years of experience in producing milk. The 11.1 billion Euro company is composed of dairy cooperatives with about 19,224 member-farmers from The Netherlands, Germany, and Belgium. The farmers are rewarded based on their system and on the quality and safety of their milk. Every milk delivery is tested and farmers are paid according to composition, safety and quality, and system, leading to improvement of quality and safety metrics over time.

Believing that there are no shortcuts to producing good milk, RFC’s Grass to
Glass process carries with it the gold standard in milk production – from farming, milking, collecting, processing, packaging and all the way to distributing – putting special emphasis on food safety, quality, labor safety, and the environment.

Cows Treated Like Royalty

Known for its green meadows, blue skies, and pristine lakes, the RFC farms located across Europe are havens for cows that are practically treated like royalty. They graze on nothing but the freshest, cleanest grass across farmlands six hours a day, 120 days a year. In some farms, the water is analyzed more frequently but the minimum requirement is, at least, once a year to ensure that there are no contaminants or water-borne diseases the animals could catch.

Because healthy cows mean premium, quality milk, each cow has a code attached to the collar to help veterinarians track the animal’s health regularly.

While traditional farming is still practiced, RFC transits farmers in the best technologies to ensure that benefits generated from modern dairy farming are optimized. The milking equipment are also checked regularly to ensure they are in tip-top shape.

Complete Confidence

After milking, eight quality parameters must be fulfilled to ensure adherence
to RFC’s standards of quality. Among these parameters are temperature and color, bacterial count, antibiotics, etc.

Once they pass these parameters, the milk is assigned a code for easier monitoring during the entire process before it is transported to high-tech factories across Europe and Asia and exported to over 100 countries all over the world to more than a billion consumers.

Before leaving the factories, the milk is tested to ensure its safety and quality and is, then, assigned a final code before being used for its products that are exported to over 100 countries all over the world and used by over a billion consumers.

Rich analyses, protocols – all these careful processes are carried out to ensure that RFC produces impeccable products. Thus, mothers all over the world who prepare milk for their children can be confident that they are providing the best for their families.

In the Philippines, RFC has entered into a solid partnership with Alaska Milk Corporation (AMC), whose 40 years in the Philippine market has made it a leading milk brand in the country.

PRESS RELEASE

10 Comments Filed Under: Babies And Kids

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