It was 1996 when a company that simply called itself Sportsbook launched on the web. The Internet was really starting to catch on and online gambling had been proven by other companies to be a successful market. Sportsbook quickly received media attention and positive reviews from its players, and big companies like CNN and ESPN were paying attention. Within three years, Sportsbook had earned a rave review and special attention from ESPN, and had received its ten millionth bet.

In 2003, Sportsbook began really pushing its advertisement, sponsoring a NASCAR car, launching new betting trend features, and really setting its sights on becoming a market leader. In 2004, the site acquired endorsements from the likes of Brooke Burke, it had hall of fame items, and it began sponsoring rodeo champions. In 2005, the site set a record for promotions, setting the bar especially high for competitors. The parent company of Sportsbook, Sportingbet, received “Best U.S. Sportsbook” in both 2005 and 2006 for its collective network.

Legal challenges became an issue under the Safe Port Act, which forced the company to restructure its assets and ownership. In 2006, a company known as Jassy Sports Events Limited (headquartered in Malta) had the opportunity to purchase Sportsbook for the sum of $1 US, effectively meeting the standards of the Safe Port Act.

In 2007 and 2008, live videos, promotions in magazines, cooperative events with Playboy, and even the branding of its own beer allowed Sportsbook to continue its growth. The site began adding more new features, including an upgraded online poker community and a wide array of casino games. New bonuses, cashiers, and other promotions all kept the fire going.

There is no indication that Sportsbook will slow down anytime soon, and more and more players continue to flock to this well-established online casino.