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UNIQLO’s 2026 Spring/Summer Collection

Manila, Philippines – UNIQLO continues to elevate its LifeWear philosophy of improving everyday life through clothing, this time by centering its 2026 Spring/Summer collection on the concept of “Ultimate Basic.” Balancing functionality with the joy of wearing clothes, the exciting line-up was showcased recently during an exclusive media preview.

The concept of “Ultimate Basic” comes from the modern needs of consumers. UNIQLO draws inspiration from the strong demand for the ultimate everyday wear that marries both style and function, especially for the upcoming season. The result: a massive collection designed to embrace both comfort and style for the spring and summer seasons, achieved through fun colors, thoughtful patterns, relaxed silhouettes, and smart material choices.

“At UNIQLO, our goal is to create clothes designed for life’s needs, following our LifeWear philosophy,” UNIQLO Philippines Chief Operating Officer Geraldine Sia said during the event at Intramuros. “Our new collection presents clothes that are light and airy to wear, fresh to look at, and fun to style, because we want everyone to enjoy the warm weather to the fullest.”

While the season’s go-to may be basic jeans, t-shirts, linen, shorts, and Sport Utility Wear, UNIQLO Philippines Marketing Director Jan Ang said that the brand’s new collection has “elevated these spring and summer essentials to the ultimate level.”

“We’ve got new styles, colors, and patterns for everyone to get creative with this season. As always, there are innovations and new technology for enhanced and functional comfort,” she said, before presenting the collection and introducing UNIQLO Philippines’ newest line-up of local celebrity partners.

Ang was joined on stage by the members of the refreshed roster, each representing key UNIQLO items highlighted for the season. Popstar Royalty Sarah Geronimo and actor Matteo Guidicelli represent the Core T-shirts and Linen line, respectively. Actress Solenn Heussaff also fronts the Linen collection, highlighting this must-have item for the warmer months. Rounding up the line-up are model Anthony Constantino for Jeans, athlete Kianna Dy for UV Protection, and actress Alexa Ilacad for Bra Top.

Spring Pieces Inspired by Urban Rome Styles

UNIQLO’s new season collection takes inspiration from the stylish and relaxed urban vibes of the Italian capital. Think oversized men’s blouses or shirts with shorts, a fashionable and comfortable look that works equally well in the city or on vacation, especially during the summertime. Rome’s modern architecture works as style guide as well, featuring clean lines and a crisp white palette.

Linen is another material that works great for this look, which Sarah Geronimo pulled off at the event, pairing it with a Core T shirt.

“You can wear a different combination every day and still get the ultimate satisfaction, because both are comfortable and versatile,” she said. “So, just have fun with it! Express your mood with your color and style!”

Meanwhile, who says there’s no room for jeans during the warmer months? For its 2026 Spring/Summer Collection, UNIQLO develops the appeal of its jeans around three qualities: style, comfort, and timelessness. Each piece, including the Baggy Jeans and EZY Jeans, is centered on the three Fs of Fit, Fabric, Finish, making it the perfect jeans this summer and beyond, offering stylish silhouettes for every body.

For Anthony, a model, wearing a lot of clothes comes part of the job.

“But the UNIQLO jeans are definitely fire,” he said. “It’s the perfect example of ‘Ultimate Basic.’ It’s an old reliable upgraded with better fabric and craftsmanship. You will go to bed wearing this if you can. That’s how comfortable it is.”

Fresh Summer Looks from Amalfi Coast

Meanwhile, lighter fabrics and brighter colors suited to the seaside climate and mood give Amalfi Coast vibes.

To get started, consider:

  • W’s Ribbed Cropped Bra Top

  • AIRism Bra Sleeveless Top

  • Premium Linen Longsleeve Shirt

  • Linen Blend Easy Pants

Other options include AIRism inners, such as:

  • W’s AIRism Bra Camisole

  • W’s AIRism Sleeveless Top

  • AIRism Crew Neck T-shirt

  • AIRism Cotton Crew Neck T-shirt

Alexa shared her thoughts about the wonders of the Bra Top:

“It’s light and low maintenance. In this new collection, I am enjoying the new hues and patterns. I never thought I’d wear a top with built-in bra again since my early teens, but UNIQLO made it so well. Never be afraid to try and explore.”

Meanwhile, Matteo rocked UNIQLO Linen during the event, which he believes promotes the perfect summer vibes.

“I like the relaxed silhouette and roomy fit at the shoulders, chest, and hem,” he said. “It’s very comfortable but also stylish at the same time.”

Solenn followed, adding her UNIQLO Linen selection:

“[It] is the most comfortable yet elegant wear in my wardrobe right now. It’s light, airy, flowy, and can be enough as is. You can still layer it, if you want and if necessary, like with knitwear or a cardigan over it. But I really focus more on the shoes and accessories that I pair with it.”

UV Protection

Feeling stylish and confident under the sun includes being safe from its harmful rays. Since summer is best enjoyed outdoors, UNIQLO presents the new Ultra Stretch AIRism UV Protection Full-zip Hoodie, which not only blocks ultraviolet rays, but also presents the functional cool-to-touch feature for comfortable wear.

Other stylish options include:

  • Dry-EX UV Protection Full Zip Hoodie

  • UV Protection Crew Neck Longsleeve Cardigan

“Since the weather is about to get hot and humid, I have started refreshing my wardrobe with new UV pieces for my active lifestyle,” Kianna said. “Wearing something with UV protection gives me the peace of mind that my skin is safe from the sun. Plus, the fact that it has so many colors that fit my outfits, as well as its casual styles, makes it perfect for my everyday looks.”

Moreover, for a true summer staple, UNIQLO introduces a new eyewear line under its 2026 Spring/Summer Collection, showcasing different frames that fit a myriad of looks.

2026 Spring/Summer Collaboration and UT Line-up

The event also mounted an exhibit that features a dedicated area highlighting UNIQLO’s key collaborations:

  • UNIQLO : C

  • UNIQLO U

  • UNIQLO × Comptoir des Cotonniers

Presented as well is UNIQLO’s UT Line-up for summer, which is geared to get attention, given how many people go for shirts during the warmer season. There will be new designs featuring:

  • MoMA

  • Elliot Erwin

  • Disney and Timeless Magic For All

  • Powerpuff Girls

  • SHUEISHA 100

  • BABYMONSTER

Sustainability Initiatives

UNIQLO continues to champion their sustainability initiatives, as a brand with a stronghold in making a positive impact for the planet, people and society.

This season, UNIQLO highlights the PEACE FOR ALL Charity T-shirt project, which aims to support peace-building efforts around the world. To date, the brand has raised over JPY 2,883,233,700 from the start of the project in 2022, selling over 9 million t-shirts in all its stores across the globe.

The proceeds go towards UNIQLO’s three partner organizations:

  • UNHCR

  • Plan International

  • Save the Children

Meanwhile, collaborators for the different t-shirt designs include personalities and icons such as Roger Federer, Haruka Ayase, PEANUTS, Keith Haring and Christophe Lemair, to name a few.

UNIQLO also highlights its RE.UNIQLO Studio, a service that encourages circularity through repairing and refreshing your LifeWear items. The Studio offers repair services, as well as embroidery to personalize your clothing, giving it a unique flavor and making each piece truly one-of-a-kind.

This season, the brand launches the newest patches in collaboration with Disney, available in:

  • UNIQLO Manila Global Flagship Store

  • UNIQLO SM Mall of Asia

  • UNIQLO BGC High Street

Know more about the UNIQLO 2026 Spring/Summer collection by visiting UNIQLO.com and all stores nationwide. For more information and to get all the latest updates on UNIQLO, visit www.uniqlo.com/ph/en/ and follow @uniqlo on Facebook, @uniqlophofficial on Instagram, and @uniqlophofficial on TikTok.

Leave a Comment Filed Under: BLOGGING, Press Release, Promotions

HONOR X9 Series: No. 1 Mid-range Smartphone in PH

Manila, Philippines, December 26, 2025 – Leading global AI smart devices provider HONOR Philippines has dominated the mid-range smartphone market with its iconic and biggest hit HONOR X9 series. Started with HONOR X9a 5G in 2023, HONOR has been dropping hits after hit, literally. At this point, the new year’s campaign of the viral phone series has already become a tradition.
“When we launched HONOR X9a 5G, we literally had zero expectations. What we had was hope and confidence in our capabilities, and then it exceeded all expectations. We did not let the success get into our heads; we just thought it was beginner’s luck. So, we leveled up with HONOR X9b 5G, and again it became a massive hit. Then HONOR X9c 5G came and it was our biggest feat yet, outdoing everything we’ve done in 2023 and 2024,” said HONOR Philippines Vice President Stephen Cheng.
The HONOR X9 series has been synonymous with its exceptional durability, raising the bar year after year.  What began with 5-foot drop tests evolved into a 50-foot intense drop test– and this year, HONOR X9c pushed to the extreme, dropped from a helicopter hundreds of feet above ground, further proving its unmatched toughness.
“One can only think about how we can even top the past three generations of HONOR X9 series. We must admit, it has become a challenge at this point, but with the technology and talent we have at HONOR, it is indeed a good challenge. I’m very excited for everyone to witness what we have been planning for the past few months,” Cheng continued.
That unforgettable moment—when 264 brave participants dropped their HONOR X9c 5G simultaneously—earned HONOR a coveted spot in the Guiness World Records for “The Most People Performing a Mobile Phone Drop Test Simultaneously.” This historic feat positioned HONOR Philippines as a benchmark in delivering credible, impactful messaging, reinforcing HONOR’s place as the standard for innovation, durability, and trust with the Filipino consumers.

The question remains, is HONOR ready to follow the success of the past HONOR X9 series? Stay tuned.

For more information and exciting announcements, you may visit HONOR’s website www.hihonor.com or social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok: (Tiktok.com/@honorphilippines).
In the meantime, check out HONOR’s wide array of mobile phones, tablets, and laptops at any HONOR Experience and Partner Stores nationwide (https://www.hihonor.com/ph/retailers/) or online via Shopee (https://bit.ly/HONORPHShopee), Lazada (https://bit.ly/HONORPHLaz) and TikTok Shop (https://bit.ly/HONORTikTokShop).

Leave a Comment Filed Under: BLOGGING, Press Release

Chowking 40th Anniversary

Chowking 40th Anniversary. Chowking caps off its 40th anniversary with a landmark achievement: 40 major awards across some of the country’s most respected marketing, creative, digital, and industry organizations in a single year. The milestone reflects the brand’s enduring relevance and deep emotional connection with Filipino consumers, turning everyday meals into meaningful experiences.

Chowking 40th Anniversary

Mommy Pehpot for Chowking’s Moon Festival Promo

“These awards are a celebration of our people, our partners, and the millions of consumers who continue to choose Chowking,” said Jia Du, Marketing Head of Chowking. “They affirm that Sarap Mag-Chow remains a powerful part of Filipino life and inspire us to keep innovating for the next generation.”

Chowking 40th Anniversary

Chowking President Ken Lingan adds, “Chowking has become a favorite for millions across the country, and being honored with 40 awards on our 40th year is a powerful testament to our commitment to excellence and to our vision of becoming the world’s most loved Chinese quick-service restaurant brand. We are deeply humbled by these recognitions, which inspire us to continuously innovate and connect with our customers in meaningful ways.”

Behind these wins is the brand’s dedication to delivering great food, outstanding product quality, and experiences that truly resonate. Chowking continues to elevate every touchpoint across brand building, product innovation, and restaurant experience, always guided by what brings consumers delight and value.

40 Years, 40 Wins: Awards That Mark a Milestone Year

Chowking turned its 40th year into a record-breaking celebration with big wins from the country’s top marketing and creative award shows. The brand earned Marketing Team of the Year honors twice from both the Marketing Excellence Awards and the NEXT Awards, underscoring its leadership and consistent performance in brand-building.

Chowking 40th Anniversary

Its work also delivered standout results across major bodies nationwide, securing 10 wins at the Quill Awards, 14 innovation awards at the NEXT Awards, multiple PANATA Awards for creativity and effectiveness, and top citations from Grab, Kantar, and FoodPanda for consumer love and cultural impact. Chowking’s work also resonated across the region with wins at the QSR Media Awards, including recognition for Best Restaurant Renovation and Best Digital Initiative. In total, these more than 40 recognitions reflect the brand’s creative agility, digital strength, product excellence, and deep connection with Filipino consumers, making this anniversary year Chowking’s most celebrated chapter yet.

Continuing the “Sarap Mag-Chow” Promise

As Chowking enters its next decade, the brand is doubling down on its promise to create more delicious and meaningful experiences for its consumers—proving that after 40 years, Chowking’s best chapters are only just beginning.

Leave a Comment Filed Under: BLOGGING, Press Release, Promotions

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