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Serving Warmth to Women in Need

This February, Wow Pasta launched a community outreach effort that delivered 8 million instant pasta packs to various centers and communities nationwide. One of the key beneficiaries was DSWD Haven for Women, a residential facility that provides protective and rehabilitative services for women in difficult circumstances.

The initiative focused on something simple yet essential: ensuring that families and individuals in transition have access to easy, warm, and dependable meals. Wow Pasta—known for its three‑minute Instant Spaghetti and Instant Carbonara—served as an instant partner for everyday moms and households that needed quick, comforting food they could rely on.

Grounded in its belief that sharing and giving back should be part of everyday life, Wow Pasta aims to support social welfare programs by helping make mealtimes easier for communities that need it most. Even in small ways, the brand hopes to bring comfort, warmth, and a sense of hope through food.

Please visit facebook.com/wowpastaofficial for more information.

Leave a Comment Filed Under: BLOGGING, Press Release, Promotions

AS Watson Plastics Reduction Efforts

AS Watson Raises the Bar on Plastics Reduction with Refreshed 21% Virgin Plastic Reduction Target by 2030

AS Watson, the world’s largest international health and beauty retailer, is strengthening its plastic-reduction ambition with an enhanced commitment under the Ellen MacArthur Foundation’s Global Commitment 2030. The company is pledging to reduce virgin plastic in its own-brand packaging by 21% by 2030, using 2022 as the baseline year.

This renewed target, now featured on the Ellen MacArthur Foundation’s Global Commitment website, reinforces AS Watson’s leadership in advancing a circular economy and tackling plastic waste across its global footprint.

Strategic Actions for Sustainable Packaging

Scope (own-brand packaging):

  • Product packaging

  • In-store carrier bags

  • Online business parcels

  • Single-use plastics in warehouses

How AS Watson will deliver:

  • Eliminate unnecessary packaging

  • Increase the use of recycled plastic content

  • Promote packaging that is more recyclable or reusable

  • Expand refill and reuse systems across global operations

Sebastien Pivet, Chief Sustainability Officer & QA Director of AS Watson, said:

“Reducing plastic waste is one of the most urgent environmental challenges of our time, and retailers have a responsibility to lead this transition. By setting an ambitious 21% reduction target for virgin plastic in our own-brand packaging by 2030, we are turning our 185-year legacy of care into clear, measurable actions that cut plastic at source across all our markets. By expanding refill and reuse systems and increasing recycled content, we’re making significant progress towards reducing plastic waste from our operations.”

Sebastien added:

“As AS Watson celebrates its 185th anniversary, this milestone reinforces the company’s long-standing commitment to making a positive impact across its global operations. Sustainability shapes every decision we make, and it will continue to guide how we innovate and grow responsibly alongside our customers and communities.”

Turning Commitment into Impact

To bring this plastics-reduction target to life, AS Watson has been translating its ambition into tangible changes in packaging design across its retail brands and markets.

  • Asia – Watsons China

    • Removed plastic windows from collagen hand cream gift packs, saving 2.36 tons of plastic.

    • Replaced plastic trays with FSC-certified paper trays in collagen hand and body care packs, saving 5.26 tons of plastic.

  • Europe – Superdrug

    • Redesigned packaging for the Naturally Radiant range by removing laminated mirror board.

    • All cartons are now fully recyclable and FSC-certified, and every SKU contains at least 30% recycled plastic content.

  • Philippines – Watsons Philippines

    “At Watsons Philippines, we support this campaign by transitioning our stores from plastic to paper bags and encouraging customers to bring reusable bags. We are also expanding the distribution of our Recycle for Rewards bins, inviting customers to return empty personal care plastic bottles, while promoting our better packaging, refill packs, and reuse products both in-store and via the Watsons app, making sustainable choices easy and accessible for Filipino customers,” said Danilo Chiong, Managing Director of Watsons Philippines.

AS Watson calls on businesses, industry peers, and partner suppliers to join the 2030 Plastics Agenda for Business and work together to reduce plastic waste and pollution. By working across the value chain and inspiring customers to choose more sustainable products, AS Watson believes the retail sector can scale circular packaging solutions and deliver meaningful environmental benefits.

About Watsons Philippines

Watsons is the flagship health and beauty brand of A.S. Watson Group, the world’s largest international health and beauty retailer. Today, the company operates over 16,900 stores across 12 retail brands in 30 markets, employing 130,000 people globally.

In 2002, A.S. Watson Group joined hands with SM, the Philippines’ leading shopping mall developer. The partners brought about the first Watsons stores in SM Megamall and The Podium (Ortigas) and have since seen rapid growth. Today, Watsons operates more than 1,200 stores in the Philippines (as of January 2025).

Watsons strives to ensure that its customers get the best value for their money through monthly promotions, special offers, and continuous consumer marketing programs. Each Watsons store houses the best brands from top manufacturers worldwide and also carries its own competitively priced, high-quality private labels and brands. With more than 1,000 brands ranging from medicines, cosmetics, and fragrances to personal care items and general merchandise, Watsons – Your Personal Store delivers leading health, wellness, and beauty solutions to every customer.

Leave a Comment Filed Under: BLOGGING, Featured, Press Release

TCL Renews Kathryn Bernardo for Year 4

Riding the momentum of their historic sweep at the 61st Anvil Awards, TCL Electronics, the Triple Global Top 1 TV Brand and the leader in Fresh Air AC sales, has reached another landmark milestone this 2026. The tech giant officially sealed its contract renewal with Asia’s Superstar, Kathryn Bernardo, for the fourth consecutive year. This partnership highlights the shared pursuit of excellence, seamlessly merging TCL’s world-class innovation with the country’s brightest star to continue “Inspiring Greatness” across the nation.

The partnership was formally renewed during a contract-signing ceremony held in Pasay on January 30. In attendance were TCL Deputy Marketing Director Shae Yu and TCL Brand Manager Joseph Cernitchez, alongside Kathryn’s management team, VCM led by Francis Vidanes, collectively marking a new chapter of collaboration and shared vision for the brand.

“Kathryn Bernardo has become integral to the TCL brand in the Philippines. Her credibility, consistency, and influence reflect our pursuit of excellence. We are excited to strengthen this partnership and create campaigns that continue to inspire Filipinos nationwide. Her connection with audiences helps bring TCL’s innovation and values closer to everyday Filipino homes,” said TCL Brand Manager Joseph Cernitchez.

Kathryn’s decision to renew was a natural one, having witnessed and contributed to the brand’s meteoric rise over the last four years. She is eager to embark on this next chapter, noting that her personal journey has beautifully mirrored TCL’s own evolution from a market challenger to a global industry leader.

“Seeing TCL achieve these new milestones makes me so proud! Our partnership works so well because our missions are perfectly aligned. I’ve always wanted to work with a brand that never stops innovating, and I’m so happy to be growing alongside a team that truly ‘Inspires Greatness,’” she enthused.

For Kathryn, this partnership is deeply personal. As she navigates life in her own abode and enters her “adulting” stage, she has decisively curated her space with the very products she represents. It is a testament to how TCL’s innovation supports her journey as a modern, independent woman.

“I feel so blessed to have a home powered by innovation I can truly depend on. It’s definitely made me even more of a home buddy! There’s nothing I love more than staying in and getting lost in the incredible picture quality of my TCL QD-Mini LED TV,” she added.

Staying in has never been more refreshing. Kathryn’s ultimate home companion is her TCL FreshIN 3.0 Airconditioner, which brings next-gen comfort to her space. With its intuitive voice control, she doesn’t even have to lift a finger; the FreshIN responds to her every command, making her relaxation time completely seamless.

“I guess the best kind of luxury is being able to enjoy the quiet moments. I’m happy to enjoy it with TCL FreshIN AC. I love having smarter, quieter, cooler moments at my home while I’m saving energy and making it easy to control the temperature through the offline voice control,” Kathryn enthused.

Even with a demanding schedule, Kathryn Bernardo manages her home life with surprising ease, thanks to the TCL Super Drum C682. What used to be a tedious chore is now a seamless part of her routine; with the Super Drum’s intuitive controls, she simply loads her laundry and starts the cycle with a few taps. This high-performance efficiency allows her to reclaim her time and focus on what truly matters while the C682 handles the rest.

There’s a special kind of joy Kathryn finds in the simple task of grocery shopping for her home. She loves being personally involved in choosing what goes into her kitchen, and she relies on the TCL Free Built-In Refrigerator to keep everything fresh. With its sleek, flush-fit design, it integrates perfectly into her space, supporting her lifestyle as a modern, hands-on homeowner who values both style and substance.

Navigating the complexities of “adulting” has become a much more graceful journey for Kathryn. She’s incredibly grateful to TCL for being her “co-pilot” through the adulting stage, turning everyday house chores into seamless experiences that let her truly enjoy the independence of having her own space.

Words can’t quite capture Kathryn’s appreciation for how TCL has empowered her during this pivotal chapter. From managing her first home to mastering daily responsibilities, she credits the brand’s innovative technology for giving her the ease and confidence she needs to thrive in her adulthood.

With so much excitement, she said, “I’m so proud to grow with TCL, and I’m personally looking forward to the new innovations they have in store. I know these products will be a total game-changer—not only for my own home but for every Filipino who loves the ease and comfort of smart living. There is so much to look forward to!”

About TCL Philippines

TCL Electronics (HKG:1070) is a fast-growing consumer electronics company and a leading player in the global TV industry. Founded in 1981, it now operates in over 160 markets globally. TCL specializes in the research, development, and manufacturing of consumer electronics products ranging from TVs, audio, and smart home appliances. Visit the TCL home page at https://www.tcl.com/ph/en.

Leave a Comment Filed Under: BLOGGING, Press Release, Promotions

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