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Chowking 40th Anniversary

Chowking 40th Anniversary. Chowking caps off its 40th anniversary with a landmark achievement: 40 major awards across some of the country’s most respected marketing, creative, digital, and industry organizations in a single year. The milestone reflects the brand’s enduring relevance and deep emotional connection with Filipino consumers, turning everyday meals into meaningful experiences.

Chowking 40th Anniversary

Mommy Pehpot for Chowking’s Moon Festival Promo

“These awards are a celebration of our people, our partners, and the millions of consumers who continue to choose Chowking,” said Jia Du, Marketing Head of Chowking. “They affirm that Sarap Mag-Chow remains a powerful part of Filipino life and inspire us to keep innovating for the next generation.”

Chowking 40th Anniversary

Chowking President Ken Lingan adds, “Chowking has become a favorite for millions across the country, and being honored with 40 awards on our 40th year is a powerful testament to our commitment to excellence and to our vision of becoming the world’s most loved Chinese quick-service restaurant brand. We are deeply humbled by these recognitions, which inspire us to continuously innovate and connect with our customers in meaningful ways.”

Behind these wins is the brand’s dedication to delivering great food, outstanding product quality, and experiences that truly resonate. Chowking continues to elevate every touchpoint across brand building, product innovation, and restaurant experience, always guided by what brings consumers delight and value.

40 Years, 40 Wins: Awards That Mark a Milestone Year

Chowking turned its 40th year into a record-breaking celebration with big wins from the country’s top marketing and creative award shows. The brand earned Marketing Team of the Year honors twice from both the Marketing Excellence Awards and the NEXT Awards, underscoring its leadership and consistent performance in brand-building.

Chowking 40th Anniversary

Its work also delivered standout results across major bodies nationwide, securing 10 wins at the Quill Awards, 14 innovation awards at the NEXT Awards, multiple PANATA Awards for creativity and effectiveness, and top citations from Grab, Kantar, and FoodPanda for consumer love and cultural impact. Chowking’s work also resonated across the region with wins at the QSR Media Awards, including recognition for Best Restaurant Renovation and Best Digital Initiative. In total, these more than 40 recognitions reflect the brand’s creative agility, digital strength, product excellence, and deep connection with Filipino consumers, making this anniversary year Chowking’s most celebrated chapter yet.

Continuing the “Sarap Mag-Chow” Promise

As Chowking enters its next decade, the brand is doubling down on its promise to create more delicious and meaningful experiences for its consumers—proving that after 40 years, Chowking’s best chapters are only just beginning.

Leave a Comment Filed Under: BLOGGING, Press Release, Promotions

HONOR Philippines New Headquarters

Manila, Philippines, December 2, 2025 — Global AI device ecosystem company HONOR Philippines secured another major milestone as it opened its larger new headquarters in Manila. The tech giant has shown rapid growth over the past three years, and with its successful campaigns, it’s no surprise that it has expanded so quickly.

“We’re very excited to share that we’re expanding our operations in the Philippines. As our team and projects continue to grow, this upgrade will give us the room we need for better service and even bigger collaborations,” said Stephen Cheng, Vice President of HONOR Philippines.

Get HONOR gadgets now!

The holidays just got merrier with HONOR Holideals 2025! Whether you’re gifting or upgrading, HONOR has wrapped up the best deals just for you. Get the foldable phone of your dreams — the HONOR Magic V5 — or check out the viral HONOR 400 series, as well as the HONOR X7d and HONOR X9c 5G.

Never miss the latest updates—visit HONOR’s official website at www.hihonor.com, or follow their social media platforms: Facebook (@HonorPhilippines), Instagram (@honorph), and TikTok (@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.

About HONOR

HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand

and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products enable people to become a better version of themselves.

Leave a Comment Filed Under: BLOGGING, Press Release, Promotions

UFC & Judy Ann World-Class Quality Food

Manila, Philippines—Two icons of Filipino culture have joined forces to elevate everyday cooking to world-class standards.

UFC, the country’s leading condiments brand, and Judy Ann Santos-Agoncillo, an acclaimed actress and accomplished chef, are partnering in a landmark legacy campaign that celebrates Filipino culinary pride and proves that excellence starts at home.

For more than five decades, UFC has been a staple in Filipino kitchens. From its humble beginnings as a ketchup brand, it has grown into a diverse culinary portfolio with over 120 SKUs across 15 segments—from classic condiments and dips to spaghetti sauces, soups, meal mixes, and canned fresh fruits and vegetables. This evolution reflects UFC’s drive to innovate and its mission to make high-quality cooking accessible to every household.

As Filipino tastes evolve and global influences shape modern menus, UFC continues to lead with versatile solutions that simplify cooking without compromising quality. Every product is crafted to help home cooks create dishes that meet the highest standards.

This campaign also marks the meeting of two icons who share the same values of excellence and authenticity.

Judy Ann Santos-Agoncillo brings her culinary expertise and passion for food to the partnership, complementing UFC’s reputation for quality and innovation.

Her credentials as a chef and her influence as a trusted personality mirror UFC’s own legacy, making this collaboration a powerful statement about Filipino pride and global competitiveness.

“Food is my passion, and I believe in bringing the same level of care and quality to every meal,” Judy Ann shares. “Partnering with UFC allows us to show that Filipino flavors deserve global recognition.”

UFC’s commitment to excellence is backed by rigorous international standards. The brand is among the few in the Philippines manufactured in facilities certified under the Food Safety System Certification (FSSC), a globally recognized benchmark for food safety and quality.

This certification ensures that every product meets world-class standards, whether enjoyed in Manila or by Filipinos abroad. “Our FSSC certification proves that our local flavors meet world-class standards, showing that Filipino products can compete—and excel—on the global stage,” said Camille Santos, Consumer Connection Manager and UFC Brand Manager.

UFC also takes pride in its Fresh Selections, where fruits and vegetables are picked and canned on the same day, ensuring peak freshness and flavor.

Many UFC products use natural ingredients and processes, such as UFC Sweet Chili Sauce made with real chilis, and ready-to-cook recipes crafted from sun-ripened tomatoes for all-in-one menudo or caldereta meal mixes.

Through UFC’s legacy campaign, now airing nationwide and across digital platforms, audiences are invited to experience a shared vision of culinary excellence.

The campaign promises exciting activities ahead, including engaging online content to showcase UFC’s diverse product range, a special vlog series featuring Judy Ann Santos-Agoncillo, and continued expansion and innovation to meet the evolving needs and cravings of Filipino households.

This collaboration calls on Filipino households to rediscover the joy of cooking with products that seamlessly unite heritage, innovation, and uncompromising world-class quality.

Leave a Comment Filed Under: BLOGGING, Promotions

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