Every mom wants what’s best for their child. This is especially true when it comes to their future. Securing a bright and successful life for their kids is what moms obsess about the most.
“How do I make sure my child will always live a happy life?” “What else can I do to help my child succeed in life?”
While there are many factors that affect a person’s chance at success, one element that studies have found to be especially critical to this is proper nutrition. It is not unknown knowledge that nutrition—especially in the early stages of development—can have significant effects on a child’s ability to learn, as well as their overall health. Sadly, in the Philippines, malnutrition and food insecurity remain to be prevalent.
In a recent report by the World Bank, surveys show that in September 2020, seven months into the community quarantine, 31% of Filipino families reported experiencing hunger in the past 30 days, with 9% suffering with severe hunger. Both cases were the highest levels recorded in more than 20 years. The same report discusses the prevalence of micronutrient undernutrition in the country. Recent data show highly alarming rates of anemia both among children (38% among infants 6-11 months, 26% among children 12-23 months old) and pregnant women (20%).
Now more than ever, moms need to have access to more resources for healthy home-cooked meals. And as an answer to this, global food brand, Knorr recently launched Nutri-Sarap Nutrition Program, an enhanced nutrition program that aims to curve malnutrition and provide Filipinos a better chance at a brighter future.
Under the Nutri-Sarap Nutrition Program, Knorr strengthens its partnership with various government agencies and NGOs—including the Department of Social Welfare and Development (DSWD), Department of Education (DepEd), Scaling Up Nutrition Business Network, National Nutrition Council as well as Pilipinas Kontra Gutom—to educate parents (moms especially) on how to prepare healthy, delicious, and abot-kayang home-cooked meals for their families.
The brand believes that the greatest weapon one can use in this battle is knowledge. And through its different partners, it is giving moms the ammunition they need to win this battle.
But what information are they giving out, specifically? Through its partnership with Food and Nutrition Research Institute (DOST-FNRI), for the Nutri-Sarap Nutrition Program, Knorr developed a proprietary 21-day Nutrition Plan that empowers parents to build healthy eating habits for their kids and diversify their family’s diet. The program makes it easier for everyone by telling them exactly what they need to eat and how to prepare them.
In addition to this, the launch of the Nutri-Sarap Nutrition Program also comes with the release of Knorr’s strengthened commitment towards bringing nutrition closer to people through its products. The popular Knorr Sinigang sa Sampaloc Mix Original now contains Vitamin C, while kitchen staple Knorr Chicken & Pork Broth Cubes is now a source of iron. With these developments, Knorr further solidifies its position as a leading force for good nutrition among Filipino families.
And just to prove all that nutrition really is a major factor to success, Knorr recently shared the inspiring stories of three individuals who were able to win against all odds thanks to their moms’ cooking. These are the stories of PBA legend Marc Pingris, multi-awarded educator Teacher Fe, and Doc Otit, the first Tigwahanon Manobo medicine graduate.
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