I have been asked, not just once, by mommy blogger friends, how to answer a sponsored post inquiry. I am often asked “Ano ba ang isasagot ko?” And I usually answer, send them your Blogger Rate Card. Most of the times, they don’t have one.
Honestly, sponsored post inquiries or collaboration inquiries are a bit challenging to deal with. You want the project to push through but you also want to receive a fair amount for your effort. Let’s deal with the pricing later. Let’s deal muna with how to reply to inquiry emails.
I usually reply with “Please tell me more about the project/campaign.” This works well if the inquiry did not mention about honorarium. If they reply with the scope of work and still no mention of the honorarium, that’s the best time to reply with your Blogger Rate Card. I know, I know, you still don’t have one! Basically, that’s the whole point of this article babe, I am gonna teach you how to make a Blogger Rate Card and a little bit on the pricing part.
3 Easy Steps To Create Your Own Blogger Rate Card
Step 1. Blog profile and audience profile. Create a 2-3 sentences about your blog, mention keywords about your usual topics. Is it about kids in general? homemaking? Food and recipes? Your blog profile should be short. Save your long introduction for your media kit. Also ready your logo as it is an essential part of your blog profile.
AUDIENCE PROFILE? Who reads your blog? Are they homemakers? Mostly moms? What are the age range? It is important to list your audience because brands/ companies will hire you not just for your traffic but also because of your audience.
Step 2. Blog Services and Rate. List all the services you are offering. Here are some of the samples:
- Sponsored post/ Branded content
- Product Review
- Long Term engagement (ambassadorship/ influencer)
- Banner Placement
And of course, RATE. How do you give a price tag to a sponsored post? How about product review? Giveaways?
For product reviews, here’s how I deal with it: always depends on the product. If I like it, I do it for free sometimes.
Giveaway is hard work and time-consuming. When a brand asked to include a giveaway, sometimes I ask for extra.
BLOG SPONSORED POST RATE
Mahirap mag presyo mga mamshies! There’s always the dilemma na baka mamahalan sa rate mo or baka masyadong mura ang maibigay mo. And we all know blogging is NOT CHEAP. Here’s a very clear picture of How Much Bloggers Shell Out To Maintain a Blog.
How I came up with my price range? Based on the offers that I receive, averaging and logic. My price is negotiable but I have a minimum. My mimimum price is the lowest possible rate I can do a sponsored post. This is the price range that I am still OK to spend writing about the product and promoting it on my social media accounts.
What’s the minimum price for a sponsored post? A few readings suggest that 5000 PhP is a fair price base. It increases depends on your traffic and influence. If you have at least 5,000 traffic per month and total social media followings of 5000, 5000 PhP is a fair price for a sponsored post. If you have less than those numbers, improve your blog and work to achieve those numbers or more.
Step 3. Design your blogger rate card. Now that you have your profile, your list of services and rate, it’s time to design your Blogger Rate Card.
Canva is the best place to do that. It’s an online editing tool that lets you upload your own image and it’s drag and drop. The fonts available in Canva are really nice too.
You can do it, create your very own Blogger Rate and Card as well as your own MEDIA KIT and start replying to those inquiries.
P.S. This is my usual reply, “Attached is my rate card and media kit for your perusal.”